Incite Group is now Reuters Events - LEARN MORE
By Nick Johnson - April 14th, 2010
Some charts, from the statistics I've been gathering over the last few weeks. [gallery link="file"] So, there are three charts above. The first chart shows 'everything'. It tracks my weekly we...
Some charts, from the statistics I've been gathering over the last few weeks.
So, there are three charts above.
The first chart shows 'everything'. It tracks
- my weekly web traffic
- the new contacts I get per week
- the amount of new twitter and Facebook followers I accrue over the course of a week
- the amount of times I have been retweeted or mentioned on Twitter.
The first, and somewhat obvious conclusion is that there is a very clear correlation between web traffic and new contacts. The second thing to note is hat there appears to be no correlation, whatsoever, between the volume of social media marketing I do and the number of new contacts I generate. Obviously this is a simple metric and will not take into account a lot, but on a very basic level that's disconcerting.
The second chart gives a more detailed analysis on the effect of tweeting and mentions on follower numbers. Again, there doesn't seem to be much of a correlation between volume of tweets and amount of new followers I get. There DOES seem to be a correlation (though a weak one) between number of retweets/mentions and number of followers. They have a huge impact and obviously do a LOT more to garner new followers than frantically sending out tweets. Quality not quantity appears to be key.
The third chart shows web traffic vs internal and external email and twitter contacts hit: It's the most interesting, and it needs some explanation.
- Internal email = number of people that have received an email that are currently in our internal database
- External email = number of people that have received an email about the summit from one of our partners
- Twitter contacts hit = the number of people that have been exposed to Useful Social Media's twitter account, either through direct tweets, retweets, or mentions of our account on Twitter by other Twitterers
Now we are clear, there are a few interesting points about this chart.
- You can't discern any correlation between the amount of people that receive my internal emails and the amount of traffic that is driven to my website
- You can discern a fairly strong correlation between the amount of people that receive external emails and the amount of traffic driven to my site
- You can't really discern a correlation between the amount of Twitterers contacted about my conference and the traffic driven to my site
That's all you get for now.