By admin - December 8th, 2015

FreshDirect, AOL, BaubleBar and StriVectin panelists share their insights on content creation and social media activity.

For more insight on content marketing, check out the Incite Marketing Summit - the best brand-focused marketing conference in 2016!

This session covers:

  • A Personal Editor for All: Use what you know about your audience to create and share the kind of content that catches their interest.
  • Use Customer Data to Inform Content Delivery: Serve the right content when it’s going to be most useful to different parts of your audience.
  • Strike a Balance Between Meeting Needs and Oversaturating: Measure content metrics to make sure that your approach remains useful and entertaining,

Featuring insight from:

  • FreshDirect, Lisa Kolodny Johnson, Vice-President, Marketing
  • AOL, Christian Kugel, Vice-President, Consumer Analytics and Research
  • BaubleBar, Elanah Entin, Social Media Director
  • StriVectin, Anisha Raghavan, Executive Director of Marketing, Consumer Engagement
  • Moderator: Digiday, Hilary Milnes, Retail Reporter
     

For more insight on content marketing, check out the Incite Marketing Summit - the best brand-focused marketing conference in 2016! 

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