FreshDirect, AOL, BaubleBar and StriVectin panelists share their insights on content creation and social media activity.
For more insight on content marketing, check out the Incite Marketing Summit - the best brand-focused marketing conference in 2016! This session covers: A Personal Editor for All: Use what you know about your audience to create and share the kind of content that catches their interest. Use Customer Data to Inform Content Delivery: Serve the right content when it’s going to be most useful to different parts of your audience. Strike a Balance Between Meeting Needs and Oversaturating: Measure content metrics to make sure that your approach remains useful and entertaining, Featuring insight from: FreshDirect, Lisa Kolodny Johnson, Vice-President, Marketing AOL, Christian Kugel, Vice-President, Consumer Analytics and Research BaubleBar, Elanah Entin, Social Media Director StriVectin, Anisha Raghavan, Executive Director of Marketing, Consumer Engagement Moderator: Digiday, Hilary Milnes, Retail Reporter For more insight on content marketing, check out the Incite Marketing Summit - the best brand-focused marketing conference in 2016!By adaptive - December 8th, 2015