Stu Siegal, Chief Creative Officer at VideoLink shares best practice on how to leverage video in your own marketing strategy.● Best practice for this crucial new channel: Targeted and programmatic ad-buying is complicated, but success is increasingly crucial in a fragmented media landscape. Make sure you’re getting seen. ● The right tools for the job: Learn the critical tools, products, and vendors that can streamline this process. ● Measure success: Get the deep, granular metrics that show success and deliver insights far beyond number of views and fuzzy TV ratings. Lenovo, Gary Milner, Director of Global Digital Marketing For more insight on the future of marketing - from 60 major brands, and covering personalization, content, storytelling and marketing attribution, check out the Incite Marketing Summit East 2016!