By Conference Recording - May 13th, 2014

Produce engaging, relevant content to drive deeper engagement.

For more insight on content marketing, check out the Incite Marketing Summit - the best brand-focused marketing conference in 2016!

Perhaps the major new focus for the marketer in 2014 is content. Brands are increasingly expected to become publishers. The challenges inherent in delivering relevant, valuable content to customers and potential customers are significant - but essential to overcome:

  • Finding sources of content: What is suitable content for your brand and how do you go about generating it? - Collaborative Content Development

  • Use customer understanding to deliver content relevant to your customer - leading to more trust, loyalty and engagement from existing and potential customers - Glocalization" of content. Being global with targeted local marketing.

  • Choosing the right media for the right part of the funnel: What sort of content should be used at different buying phases?

  • Content marketing strategies and best practices for brands to partner with publishers for custom to execute an always-on strategy.

  • Content that drives ecommerce transactions and lead generation

  • How branded content will evolve in an ever changing media space.

  • Stand out: How do I tell my story when my customer is reading dozens of them per day?

  • Ensuring branded content adheres to your brand guidelines

 

In this session, you'll learn from:

 

  • Cheezburger Network, Ben Huh, Founder and CEO

  • Activision, Jonathan Anastas, Global Head of Digital

  • Wells Fargo, Alan Elias, Senior Vice-President, Communications

  • Monster, Jeff Greenler, Vice-President, Global Brand Marketing

  • OneSpot, Adam Weinroth, Chief Marketing Officer

 

 

For more insight on content marketing, check out the Incite Marketing Summit - the best brand-focused marketing conference in 2016!

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