Nancy Lee, Vice-President of Marketing at Intuit, shares her experience on building and developing an exceptional team of marketers that will flourish in today's fast-moving and challenging marketing environment.,
● Adapt to stay competitive:Learn how Intuit modernized their marketing organization without compromising their company culture.
● Bridge the generation gap: Reconcile the working styles of digital natives and marketing traditionalists—find the KPIs that motivate each.
● Learn from success (and failure): Get the full perspective on where Intuit have succeeded, where they’ve struggled, what they’re doing right now to foster a truly modern digital marketing organization.
Intuit, Nancy Lee, Vice-President of Marketing
For more insight on the future of marketing - from 60 major brands, and covering personalization, content, storytelling and marketing attribution, check out the Incite Marketing Summit East 2016!