Putting the customer at the center of your social strategy
To thrive in a world of ever-increasing competition and heightened customer-expectation, your customer must take center-stage of your social and wider business operations.
Moreover, recognizing the notion of a customer journey within social media is bringing great reward to leading organizations, as they are able to connect with the customer seamlessly across platforms, channels and departments.
- MTV, Senior Vice-President Consumer Marketing, Mindy Stockfield
- The Economist, Vice-President Global Integrated Content Solutions, Jeff Pundyk
- Conversocial, CEO, Josh March