Without accurate data analysis, spotting opportunities with regards to content, loyalty, customer acquisition or media-buying will be difficult
In this session hear how to filter through your sea of data to generate actionable insights that will drive your business forward. Learn how to: Data-driven decision making: Granular analysis of your data can surface valuable insights and build a richer understanding of your customers. Unearth this information to positively influence future business decisions “Strike while the iron is hot” with real-time and predictive analytics: Estimate future market share, shape future strategy, and even heighten the effectiveness of a current campaign with data forecasting and real-time analysis De-silo your data: Social intelligence has a huge value to customer service, operations, sales and product development. Collate and communicate this insight across the business and get buy-in from other departments Hear from: Condé Nast, Associate Director of Marketing, Sofia Sheth Century 21, Global Director, Social Media, Matt Gentile Kraft Foods, Associate Director of Data Strategy and Activation, Jola OliverPlease login to view video - or subscribe here