Predictive modelling to better understand the customer: Insights and strategy from Live Nation, LinkedIn, and RNN TV
Marketers from Live Nation, LinkedIn, and RNN TV explain how they're using predictive modelling. From collecting the necessary information, to making informed marketing decisions, to driving predictive, data-driven initiatives across your organization. Please skip to 1m40s to view.By Conference Recording - May 19th, 2015
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