The line between traditional customer service and marketing activities are increasingly blurred as companies look to generate a more seamless, end-to-end approach to customer experienceWeaving cross-channel experience into the fabric of your company:Break down departmental silos to encourage collaboration across marketing, PR and communications for a 360-degree approach to customer experience. Moving beyond a contact center to a customer engagement center:To achieve true brand affinity, one cannot merely fulfil a need. Move your contact center operations beyond needs - hear how to build engaging habits that will keep your customer hooked for the long-term. Re-engage and re-monetize the customer at the support stage:It is vital that you show your customers they matter after the initial transaction is complete. Hear how to maintain this connection, and see customer care as an opportunity from which the company can continue to benefit.