By Conference Recording - June 16th, 2014

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Use social data to create enlightening and actionable insight

  • Learn how to amalgamate, link and then process your wealth of social data to generate actionable insight which will positively influence future business decisions

  • Consolidate your social listening and data analytics processes to generate a 360 degree understanding of your consumer

  • Get ahead of the curve - discover ‘predictive analytics’: Effectively analyse your data sets in order to get an early read of things. Use this insight to direct and refine your strategy

Speakers include:

  • Katie Richman, Director of Social Media strategy and Social Product Development, ESPN

  • Toni Jones, Social Media Director, U-haul International

  • Natanya Anderson, Director of Social Media and Digital Marketing, Whole Foods

  • Gemma Craven, Executive Director, Strategic Markets, Spredfast

  • Sean Doherty, Director of Digital and Social Media Engagement, NASCAR

Session Moderator: Evan Shumeyko

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