By Conference Recording - June 17th, 2014

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Creating content that stands out from the crowd

Internal Content Processes:

  • Identify and utilize your customers’ passion points to generate highly relevant and valuable content, ensuring it breaks through the noise and gets noticed

  • Learn to take a wealth of stories and information and turn this into ‘snackable’/easily consumable content that will trigger interest and engagement in your brand

  • Streamline your content creation processes, to ensure you are generating exciting and useful content in an efficient and sustainable way

Speakers include:

  • Lara Ruth , VP – Content and Social , Citi

  • Matt Gentile , Social Media Director , Century 21

  • Matthew Eby , Vice President Marketing, Digital Division , The Weather Company

  • Yazir Phelps , Director of Client Services , evolve24

Session Moderator: Glen Gilmore

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