By David Howell - June 19th, 2015
Auto play video on Twitter, why brand persona is lacking in corporations, and YouTube Gaming channel coming soon
87% of Facebook Users Post Ignored
A new report from Locowise has revealed an astounding statistic that all corporations should pay close attention to. The State of Customer Service Experience 2015 whitepaper found that only 2% of customers choose social media as their preferred method to contact customer support. And 33% said that social customer support doesn’t meet their expectations. There are several reasons for this including the fact that 44% of survey respondents didn’t get a response at all, while 37% didn’t get their issues resolved for more than a week despite expecting a response within minutes. 63% had to reach out twice to get a response while 10% needed to ask 4 or more times.
http://locowise.com/blog/how-not-to-do-your-social-media-customer-support
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Brand Persona Lacking With Corporate Social Media
A new report from the Chief Marketing Officer Council finds that many Fortune 500 companies don’t have a cohesive brand message that should begin within their workplaces. Only 62% of respondents report having a formal brand platform that defines shared values, ethics and collective buy-in to a singular value proposition. Brands certainly use group development programs to better leverage brand messages, but it’s the lack of internal use of social media communications that is missing.
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YouTube Gaming
The success of Twitch – the live streaming video service – could become extinct, as Google has announced its new gaming channel. Like Twitch, YouTube Gaming will be a standalone app dedicated to gaming content. YouTube says: “YouTube Gaming is built to be all about your favourite games and gamers, with more videos than anywhere else. From "Asteroids" to "Zelda," more than 25,000 games will each have their own page, a single place for all the best videos and live streams about that title. You’ll also find channels from a wide array of game publishers and YouTube creators.”
https://gaming.youtube.com/coming_soon
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Greater User Attention From Push Marketing
The latest report from Localytics reveals that app marketers continue to struggle with user retention. “This year, we were surprised to see a decline in user retention, dropping from 39% in 2014 to 34% in 2015. On the other end of the spectrum, we also saw a notable increase in user abandonment, jumping from 20% in 2014 to 25% in 2015. We dug in further to understand if the data was varying across a number of vectors, including operating systems or geographic locations, and were able to see a marked difference between the U.S. and the rest of the world, particularly in China.”
http://info.localytics.com/blog/app-user-retention-improves-in-the-us
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Twitter Introduces Autoplay Video
“It used to be that watching a video on Twitter required several taps. So when something was unfolding in real time, be it an NBA finals game, your favorite TV show or breaking news, that extra effort meant you could miss something that you care about. Today, it’s become even easier to enjoy video on Twitter. Now native videos, Vines and GIFs will begin to play back automatically. So you can keep up with the action without missing a Tweet and get a better sense of what’s been shared instantly.”
https://blog.twitter.com/2015/introducing-a-more-seamless-video-experience-with-autoplay
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In Brief…
80% of Facebook Users Also Use Mobile Chat Apps
Across some of the most important networks globally, it’s a minimum of 8 in 10 active users who say they are also mobile instant messengers.
https://www.globalwebindex.net/blog/80-of-facebookers-use-mobile-chat-apps
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Facebook Launches Moments Photo App
Moments is a quick, easy way to gather the photos you and friends take together. After events, celebrations, trips or a night out, it's often a hassle to collect all the photos you'll want to look back on. With Moments, you can give your photos to friends, get their photos, and keep them all in a single private place.
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How CFOs Use Twitter
When it comes to social media, is the CFO the final C-suite holdout? The answer is yes … and no. Without question, finance executives haven’t embraced social media to the degree that CMOs and CIOs have. Despite the perception that CFOs are “all business,” their social media behaviour shows more personal affinities and interests than other C-suite executives we’ve researched.
http://leadtail.com/social-insights-data/cfos-engage-on-social-media-5-key-insights/
Next Reads
November 2015, The Marriott Brooklyn Bridge
The USA's best brand-focused marketing conference. Featuring CMOs, SVPs and marketing leaders from Dell, Citi, Chobani, Activision, HSBC, Mondelez and many more.
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