By adaptive - December 4th, 2015

A discussion on how Citi, Dell, Amtrak and Thomson Reuters' priorities on social media inform their customer communications and branding.

Every Brand is On Social: Whether you have a presence on social or not, people are going to talk about you. Be ready. Crisis Control: Put the practices in place to respond to different types of emergency Use Fan Engagement to Defend Your Brand: Build an audience that’s enthusiastic enough to defend it from trolls and naysayers. Citi, William Bottinick, Senior Vice-President, Social Insights & Servicing Dell, Laura Thomas, Chief Blogger Amtrak, Alicia Lee, Senior Communications Specialist, Social Media Thomson Reuters, Adam Cohen, Social Media Manager Moderator: The Economist, Mercedes Cardona, Editor, Lean Back

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