By Conference Recording - June 15th, 2015

According to McKinsey, word of mouth marketing is a primary factor for up to fifty percent of purchasing decisions

Moreover, when employees share something with their social networks, it has 20 times more reach that typical brand sharing. It is time to fully harness this power. Feed your content-marketing with Consumer and Employee generated content: Replace corporate messaging with humanized and personalized posts that resonate with your employees and their networks Turn your employees into brand champions: Empower your employees to spread your company’s success farther and faster, enhancing your authenticity and digital presence in the process Hear from: Whole Foods, Director of Social Media and Digital Marketing, Natanya Anderson Reebok, Global Social Media, Blair Hammond SocialChorus, CEO, Greg Shove

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