Brand Management
David Howell, (Feb 11, 2015)
New research that focuses on Irish marketers speaks volumes about how all corporations need to enhance their use of measurement and tracking across all their social media activity.
David Howell, (Jan 28, 2015)
Social media marketing needs to move onto a global stage and take into consideration the cultural differences that exist to ensure each message reaches its full potential.
David Howell, (Jan 21, 2015)
Retargeting in 2015 will become more understood and play an increasingly central role in a holistic approach to social media marketing.
Liam Dowd, (Jan 21, 2015)
What’s your marketing roadmap for this year? Losing interest in social media. And who is catching YouTube to dominate social media video?
Monique Craig, (Jan 20, 2015)
6 social media research insights that should not be ignored
David Howell, (Jan 15, 2015)
As corporations enter a new year, CMOs will be tasked with developing their business’ marketing strategies. Increasingly this will mean evolving their customer touchpoints especially across social media networks.
Liam Dowd, (Jan 14, 2015)
Why personalisation will dominate social media in 2015. Facebook’s lead with none profit organisations and multiple social media usage.
David Howell, (Jan 14, 2015)
The latest research from Pew reveals that social media continues to expand its influence.
Liam Dowd, (Jan 7, 2015)
Find out which articles generated the most interest among our global readership in the past year
adaptive, (Jan 7, 2015)
Reaching consumers via social media means understanding how their social activity is just one component of shopping behaviour.
adaptive, (Jan 7, 2015)
Content is king they say, but the latest benchmarking report suggests social media continues to be a difficult space to understand.
Liam Dowd, (Jan 7, 2015)
Why email ranks top with Internet users not social media. Reddit reports record breaking year and how major industry post on Facebook.
adaptive, (Dec 17, 2014)
Finding the right niche networks for your corporation needs careful planning and foresight
Liam Dowd, (Dec 17, 2014)
Why social media networks are under attack. US digital media snapshot for 2015, and digital marketing trends for next year.
adaptive, (Dec 17, 2014)
As 2014 comes to a close, how has corporate social media developed over the last year?
adaptive, (Dec 10, 2014)
Engage with customers in their specialised spaces to build richer brand relationships and loyalty
adaptive, (Dec 10, 2014)
With 2015 approaching, what trends, channels and opportunities should corporations have on their roadmaps?
Liam Dowd, (Dec 10, 2014)
Which video ad tops the charts this year? Social advertising growth and the power of video ads now autoplaying on Facebook
Liam Dowd, (Dec 3, 2014)
How social are marketers? The top-50 Klout retailers. Visual marketing across Pinterest and how to develop internal social communications across your corporation.
adaptive, (Dec 3, 2014)
Niche social networks look set to be the next social space where brands can engage with customers