Brand Management

Build Your Brand Over Social: Inside Maersk, Part 1

Priya W., (Mar 10, 2015)

Social media success tips from the most unlikely of B2B companies.

Promo: A truly Customer-Centric Social Media Strategy… Easier Said Than Done?

Jack Edgar, (Mar 9, 2015)

A new way of thinking is required

For Brands, the Enter Key is Not Your Friend

Matt Pigott, (Mar 5, 2015)

Whether or not you believe there's no such thing as bad publicity, one thing is undeniable: a lot of huge brands get their social media marketing very wrong.

Better Reputation Management Isn't About Giving Better Apologies

Dave Landry, (Mar 5, 2015)

Netflix and Comcast seem to have different approaches to solving customer problems. In this article, learn what those approaches are - and which one is better.

Get Consumers to Care About Your Brand

Priya W., (Mar 2, 2015)

Long gone are the days of traditional advertising. The days of where companies spend thousands of dollars to craft elaborate PR and mass media campaigns to push a brand message out to consumers and entice them to buy their products.

Millennial Mind

David Howell, (Feb 18, 2015)

Understanding how the Millennial group of consumers engages with content is crucial to the long-term success of today’s marketing campaigns.

Measuring Matters

David Howell, (Feb 11, 2015)

New research that focuses on Irish marketers speaks volumes about how all corporations need to enhance their use of measurement and tracking across all their social media activity.

Going Global

David Howell, (Jan 28, 2015)

Social media marketing needs to move onto a global stage and take into consideration the cultural differences that exist to ensure each message reaches its full potential.

The USM News Roundup: Latest Social Media News

Liam Dowd, (Jan 21, 2015)

What’s your marketing roadmap for this year? Losing interest in social media. And who is catching YouTube to dominate social media video?

Retargeting Matters

David Howell, (Jan 21, 2015)

Retargeting in 2015 will become more understood and play an increasingly central role in a holistic approach to social media marketing.

Six insights from 2014 that will revolutionize your 2015 strategy

Monique Craig, (Jan 20, 2015)

6 social media research insights that should not be ignored

The State of Marketing Leadership

David Howell, (Jan 15, 2015)

As corporations enter a new year, CMOs will be tasked with developing their business’ marketing strategies. Increasingly this will mean evolving their customer touchpoints especially across social media networks.

The USM News Roundup: Latest Social Media News

Liam Dowd, (Jan 14, 2015)

Why personalisation will dominate social media in 2015. Facebook’s lead with none profit organisations and multiple social media usage.

Who is Using Social Media?

David Howell, (Jan 14, 2015)

The latest research from Pew reveals that social media continues to expand its influence.

The top 5 most read articles of 2014

Liam Dowd, (Jan 7, 2015)

Find out which articles generated the most interest among our global readership in the past year

The USM News Roundup: Latest Social Media News

Liam Dowd, (Jan 7, 2015)

Why email ranks top with Internet users not social media. Reddit reports record breaking year and how major industry post on Facebook.

Social Super Spenders

adaptive, (Jan 7, 2015)

Reaching consumers via social media means understanding how their social activity is just one component of shopping behaviour.

The Truth About Content Marketing

adaptive, (Jan 7, 2015)

Content is king they say, but the latest benchmarking report suggests social media continues to be a difficult space to understand.

How to choose the right niche social media network: Part 3: Finding the niche that fits your brand

adaptive, (Dec 17, 2014)

Finding the right niche networks for your corporation needs careful planning and foresight

The USM News Roundup: Latest Social Media News

Liam Dowd, (Dec 17, 2014)

Why social media networks are under attack. US digital media snapshot for 2015, and digital marketing trends for next year.

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