Brand Management

CASE STUDY: Infusing social customer care across your organization

Conference Recording, (Nov 25, 2015)

Hear From:  Lithium, Katy Keim, Chief Marketing Officer Stubhub, Mary Hill, Customer Service/Social Media Manager Comcast, Jared Schulthesis,...

Dell is winning fans with its long-term approach to social influencers

Mark Kersteen, (Nov 25, 2015)

By building real relationships, Dell is capitalizing on social's most sought-after leaders

10 (+1) insights from Incite Summit: East

Cara Cummings, (Nov 20, 2015)

Cara Cummings from Fizzl Media shares her top pieces of wisdom from this year's event

Why customers don't want to share their data (and how to change their minds)

David Howell, (Oct 29, 2015)

Communicating value to consumers is an on-going action that all brands need to be fully engaged with.

Visa's approach to analytics insights: Simple, quantifiable, and actionable.

Brynn Smith-Raska, (Oct 27, 2015)

An interview with Ramkumar Ravichandran

Securing brand affinity through bespoke, and unforgettable, customer service: Customer Service Summit 2015

Mark Kersteen, (Oct 23, 2015)

Insights from American Express, Southwest, and Symantec from #CSMCS

How brand journalism saved McDonalds' bacon

Matt Pigott, (Oct 20, 2015)

If brand journalism is on the rise, thank McDonald’s for laying its foundations a little more than a decade ago.

The customer data value exchange: What's in it for them, what's in it for you

David Howell, (Oct 19, 2015)

Data­ literate consumers get better products, services, and experiences. Businesses get more accurate, holistic, and actionable data.

Leveraging Economic Growth: The French Industry Awards in Digital Innovation

Nelsy Rodriguez, (Oct 17, 2015)

Our European correspondent Nelsy Rodriguez gives us the update on Europe's most impressive tech developments across industries.

Quantifying emotion: An interview with Tony Bodoh

Brynn Smith-Raska, (Oct 16, 2015)

"These quants need to watch Pixar’s 'Inside Out.'"

Why the Incite Summit helps to solve Marketing's speed challenge

Nick Johnson, (Oct 14, 2015)

Marketing is changing—fast

How to get consumers to trust you with their data

David Howell, (Oct 13, 2015)

It's not easy, but it's crucial.

These brands and campaigns inspire marketers to do better marketing

Mark Kersteen, (Oct 9, 2015)

There’s no shortage of excellent marketing being done by brands big and small.

Use the voice of the customer to streamline your customer experience

David Howell, (Oct 7, 2015)

Customer data needs to become the foundation for your customer service.

GE Creative Director Andy Goldberg on 'Fallonventions' and going beyond native advertising

Mark Kersteen, (Oct 6, 2015)

The award-winning marketer shares his approach.

The first question you need to answer about consumer data

David Howell, (Oct 5, 2015)

Why should consumers want you to have their data?

Will ad blockers spark a brand journalism revolution?

Matt Pigott, (Sep 29, 2015)

HSBC, AT&T, Red Bull, and Cisco make the case for putting quality content first.

The winners and top trends from e-Commerce Paris 2015

Nelsy Rodriguez, (Sep 28, 2015)

Our European correspondent Nelsy Rodriguez shares her experience at Europe's biggest e-commerce show.

5 steps to building an emotional connection with your customers

David Howell, (Sep 24, 2015)

Authenticity and personalization are key for connecting with modern customers

How to deliver a seamless customer experience - both online and offline

adaptive, (Sep 23, 2015)

It features input from a panel of senior marketing and communications executives at Prudential, HSBC and Emblem Health.

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