Brand Management

Social media reputation monitoring

adaptive, (Dec 14, 2011)

Thanks to the rise of social networks, companies can now actually measure their reputation and the sentiments towards them without doing any hard empirical research. Which tools can do this? And ho...

OPINION: What is Gamification, and should you bother finding out?

Anonymous, (Dec 13, 2011)

What is Gamification? So what is gamification? It is a question that increasingly being asked by marketers around the world. Is it just ‘buzz’ word that’s fashionable for the time being, or ...

Made by Us: How Dell leverage consumer interaction for product development

Nick Johnson, (Dec 6, 2011)

Already Dell is using social media to define its new products with the help of the social networks its customers are a part of. How far will this level of consumer interaction influence future prod...

The point of Google+ pages, Samsung's gamified corporate website and Lemsip's innovative new campaign

Nick Johnson, (Nov 8, 2011)

Hi everyone, Welcome back to another dose of social media news, analysis and best practice. Straight to it: What's the point of Google+ pages? Yesterday Google announced their long sought-afte...

Verizon's social customer service; Burberry on social publishing; best practice b2b social media

Nick Johnson, (Oct 4, 2011)

Good morning/afternoon everyone, Hope you're all having a wonderful day! Plenty to get through this week: from key learnings on b2b social media; to an interview on how Verizon use social med...

The positives and negatives of Facebook's new features, gamification and crisis comms

Nick Johnson, (Sep 27, 2011)

Hi everyone, First off apologies for last week. We moved servers and managed to screw up our blog at exactly the wrong time (ie roughly one minute after sending the Tuesday Update). For those of...

Obama Joins Foursquare

Nick Johnson, (Aug 23, 2011)

A few weeks ago, popular location-based networking site Foursquare, announced they had reached the 10 million member plateau. Last week, President Barack Obama decided he too wanted to join the pa...

Nike's NBA campaign; the stupidity of (some) hotel chains and a surprise about integrated marketing

Nick Johnson, (Jun 14, 2011)

Hi all, Before we get to this week's articles, a request. We're currently putting together an in-depth, 60+ page report on social media impact measurement. As part of the report, we have put togeth...

video interviews - how to create an employee social media strategy that doesn't ruin your reputation

Nick Johnson, (Jul 21, 2010)

Hi everyone,Today I thought I'd share some of the video interviews that Served Fresh Media conducted for me on site at the US Corporate Social Media Summit. I've picked three  - there are fiftee...

Loic LeMeur on the wrong terminology

Nick Johnson, (Jul 8, 2010)

Great video from Loic LeMeur on how the use of particular vocabulary is symptomatic of the wrong approach to social media. If you're talking about "impressions, impressions, impressions" and "camp...

Using Twitter in your company - advice from Samsung

Nick Johnson, (Jul 7, 2010)

Just back from holiday and thought I'd share some more media from the conference last month. First up, some slides from the wonderful Esteban Contreras, who is Social Media Manager from Samsung Ele...

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