Brand Management
nickjohnson, (Aug 14, 2013)
“things are being transformed quite significantly - [they] are changing and accelerating fast.” The heading above is a direct quote from Marc...
nickjohnson, (Jul 31, 2013)
Every week, we ask our community to answer a tough question. The aim is to pull together some useful statistics, trends and benchmarks that are...
nickjohnson, (Jul 31, 2013)
Big data. The term that launched a thousand white papers. And when you look at some of the statistics floating around, one shouldn’t be...
adaptive, (Jul 31, 2013)
Having a brand voice is a great thing but if you don’t ensure all departments within your corporation understand it, there won’t be any coherence or consistency to promote your business’ brand value
nickjohnson, (Jul 24, 2013)
Rachel Hall from Honda has written a very interesting critique of the current drive towards data-driven marketing, over at the DMA Blog. We’ll have...
nickjohnson, (Jul 24, 2013)
The Center for Marketing research over at UMass Dartmouth have just released the next in their series of influential Fortune 500 Social Media...
nickjohnson, (Jul 24, 2013)
Apparently, the Duchess of Cambridge had a baby this week. Many brands have taken advantage, by attempting to link their products to the...
nickjohnson, (Jul 17, 2013)
More evidence that multi-channel marketing is becoming the norm in the age of the accessible consumer We at Incite have long banged the drum for a...
nickjohnson, (Jul 17, 2013)
In the run up to the Incite Summit East, we interviewed several of our leading corporate executive speakers. In this interview, we talk to Nora...
Anonymous, (Jul 4, 2013)
What’s behind the psychology of a Like, and why aren’t there any scientific studies telling social media managers what process a person goes through as they hit the Like button?
nickjohnson, (Jun 26, 2013)
Nicki Briggs is the Chief Marketing Officer at Chobani, the US-based Greek Yogurt company. She is one of the Chief Marketing and Communications...
adaptive, (Jun 26, 2013)
Raw data is about as useful as a chocolate teapot so here’s how to manage it effectively for powerful business results.
nickjohnson, (Jun 25, 2013)
Sherry Pudloski is the Vice-President of External Communications at Pfizer, the pharmaceuticals giant. In the run-up to her speaking position at...
nickjohnson, (Jun 17, 2013)
In the run up to Incite:Marketing and Incite:Communications, we've had some very interesting conversations with Chief Marketing Officers and other...
nickjohnson, (Jun 14, 2013)
Significant gathering of corporate executives in New York to debate and discuss how marketing and communications will evolve over the next twelve...
nickjohnson, (Jun 3, 2013)
Here are the results from last week's survey. It's not surprising that 'multi-channel' is such a buzzword. To contribute to this week's survey,...
nickjohnson, (Jun 3, 2013)
Over the last month, we've invited executives to vote on the agenda for the forthcoming Incite:Marketing and Incite:Communications co-located...
nickjohnson, (May 24, 2013)
Claire Burns is the Chief Customer Officer at MetLife, a leading global provider of insurance, annuities and employee benefit programs, serving 90...
nickjohnson, (May 22, 2013)
For more statistics and facts from your corporate peers, go to http://incitemc.com/questions/
nickjohnson, (May 22, 2013)
Jeff Shafer is responsible for global communications at Lenovo, the US$30 billion personal technology company and the world’s second-largest PC...