Brand Management

Webinar recording: 'De-silo' Social: Integrate social media across your company

Liam Dowd, (May 29, 2014)

Listen to our recent best practice webinar on how to de-silo social

How the #CSMNY Summit will help you put social at the heart of your business strategy

Liam Dowd, (May 14, 2014)

Why this year's Corporate Social Media Summit New York is must-attend event for any company looking to put customers are the heart of their strategy and communications

Shift From Campaigns To Engaging Stories

Conference Recording, (May 13, 2014)

Build A ‘High­def’ Picture Of Your Customer

Conference Recording, (May 13, 2014)

The Evolving Role Of The Chief Marketing Officer

Conference Recording, (May 13, 2014)

Turn Your Brand Into A Publishing Powerhouse

Conference Recording, (May 13, 2014)

Define And Improve Your Impact On The Bottom Line

Conference Recording, (May 13, 2014)

Shift From Campaigns To Engaging Stories

Conference Recording, (May 13, 2014)

Build Truly Unique And Engaging Customer Experiences

Conference Recording, (May 13, 2014)

Realtime Data: Learn Fast, Act Fast

Conference Recording, (May 13, 2014)

Build A ‘High­def’ Picture Of Your Customer

Conference Recording, (May 13, 2014)

The Evolving Role Of The Chief Marketing Officer

Conference Recording, (May 13, 2014)

Turn Your Brand Into A Publishing Powerhouse

Conference Recording, (May 13, 2014)

For more insight on content marketing, check out the Incite Marketing Summit - the best brand-focused marketing conference in...

Marketers and Communicators: Don't Sweat It, You're Not Alone

Mark Kersteen, (May 9, 2014)

I thought that, for this week, I’d give you a peek behind my desk. It’s a nice desk. I think it’s made of pine. I have an interesting job. As a...

Best Practice Webinar: Train your team for social media customer service

adaptive, (May 7, 2014)

Learn how to empower your agents to deliver superior customer resolutions during a 40 minute webinar with Nissan, American Airlines and Conversocial

Video Social Media Marketing Part 2: Leveraging video content for maximum brand impact on social platforms

adaptive, (Apr 30, 2014)

Leverage, social impact and engagement – a great video may not go viral, but a bad one may leave a lasting mark.

The 'Command and Control' infrastructure of marketing is dead. What's the alternative?

nickjohnson, (Apr 29, 2014)

Mac Tillman is the Vice-President at Marketing at Big Heart Pet Brands. Previously a part of Del Monte Corporation, Big Heart Pet Brands came into...

How to Use Data to Deliver More Customer Value

Mark Kersteen, (Apr 29, 2014)

Data is just the start — In the second part of our series on the State of Data, we give you some practical tips on how to go from data-mongering...

The State of Data for Marketers

Mark Kersteen, (Apr 22, 2014)

Data is (even) more valuable than you think — It's gold. It's oil. It's the future. Data is a lot of things to a lot of people. But, if it isn't...

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