Comms/PR
Zsofi Kulcsar, (Nov 30, 2017)
Companies shouldn't linger at a mobile-centric strategy, experts say. Susan Kuchinskas reports.
Matt Pigott, (Feb 14, 2017)
Last in a four-part series on personalization in 2017
Matt Pigott, (Feb 14, 2017)
Third in a four-part series on personalization in 2017
Matt Pigott, (Aug 31, 2016)
Read this, the last in our three-part 'marketing attribution’ series
Matt Pigott, (Aug 24, 2016)
Marketing Attribution: Second in our three-part series
Matt Pigott, (Aug 16, 2016)
Marketing Attribution: first in a three-part series
Matt Pigott, (Jul 22, 2016)
The third and final installment of our three-part series on content and the art of brand storytelling.
Matt Pigott, (Jul 22, 2016)
Plus…how Disney is knocking personalization out the park!
Matt Pigott, (Jul 8, 2016)
The first installment of our three-part series on content and the art of brand storytelling
Matt Pigott, (Jul 1, 2016)
The first installment of our three-part series on customer service in a digital world
Matt Pigott, (Jul 1, 2016)
The second part in our three part series investigating customer service in a digital world
Matt Pigott, (Jun 13, 2016)
To get personalization right, consider what wine.com and Room & Board are doing
Matt Pigott, (Jun 1, 2016)
Confusing customization and personalization is common, but there’s a world of difference between the two.
Mark Kersteen, (Jan 27, 2016)
This year’s Incite Summit: East led to a wealth of insights and soundbites.
Jayne Blake, (Jan 26, 2016)
The best way to cultivate loyalty is regular and meaningful communication.
adaptive, (Dec 9, 2015)
Update Your approach to Keep Up with Rising Customer Expectations: Your customers are sick of messages that are impersonal, replies that are slow,...
Mark Kersteen, (Dec 8, 2015)
The following is a summary of the session "Build Meaningful Connection with a Brand That Stands for Something" from Incite Summit: East.
Matt Pigott, (Dec 8, 2015)
Toyota, Walmart, Target, and McDonald's are taking enormous strides to connect with the next generation of multilingual, multicultural customers
adaptive, (Dec 8, 2015)
For more insight on content marketing, check out the Incite Marketing Summit - the best brand-focused marketing conference in 2016! This session...
adaptive, (Dec 4, 2015)
Build Your Editorial Dream Team: Hire and train like a digital-first publisher. Staff your organization with the ‘technocreative’ talent...