Marketing
Matt Pigott, (Aug 20, 2015)
With consumers spending more time being ‘connected’ these days than they do sleeping, handheld digital devices are a core component of successful multichannel marketing strategies.
Matt Pigott, (Aug 12, 2015)
In an increasingly fragmented marketing arena, where channels split and fray and split again, the marketer’s role in devising a meaningful multichannel campaign–one that takes the customer on a relatable journey, building relationships and securing conversions–is more challenging today than at any time in the history of the role.
Nick Johnson, (Aug 5, 2015)
In the fourth extract from Nick Johnson's 'The Future of Marketing", he investigates why marketing is under pressure to increase speed - and the four main ways they're doing just that.
Nick Johnson, (Jul 28, 2015)
Social media has given your customers far more power to dictate the conversation around your brand. Marketers are scrambling to respond.
Matt Pigott, (Jul 28, 2015)
Long held to be the holy grail of marketing, certain leading brands can now link customer journeys (and targeted marketing) across the online and offline worlds.
Nick Johnson, (Jul 25, 2015)
The 3rd annual Incite Summit will take place on 12-13 November in New York - bringing together 200+ major brands to debate the future of marketing
Matt Pigott, (Jul 24, 2015)
In part two of our series on the importance of visual content, we look at how to pick the best platform for your goals.
Conference Recording, (Jul 15, 2015)
Identify and engage your key influencers: Discover where and how advocates are talking about your brand and engage them. Use their voice to...
Matt Pigott, (Jun 26, 2015)
In the second part of our ongoing look at the changing behaviors of Millennials, Gen Z, and beyond on social media, we see what teens really think about privacy, and what you need to be doing to reach them.
Nick Johnson, (Jun 24, 2015)
“It’s Cool When a Corporation Tweets Like a Teenager. It Makes Me Want to Buy the Corporation’s Products”
Nick Johnson, (Jun 23, 2015)
In this first extract from Nick Johnson's "The Future of Marketing", he looks at why the relationship between corporations and customers is changing
Liam Dowd, (Jun 19, 2015)
Here's a selection of the top tweets from the Summit
David Howell, (Jun 19, 2015)
Auto play video on Twitter, why brand persona is lacking in corporations, and YouTube Gaming channel coming soon
Mark Kersteen, (Jun 18, 2015)
We’ve been at the Corporate Social Media Summit New York this week, where social leaders from a range of brand came together to discuss the most pressing issues affecting social. Below we've collected just a few of the dozens of incredible insights that have been shared onstage.
Mark Kersteen, (Jun 18, 2015)
We’ve been at the Corporate Social Media Summit New York this week, where social leaders from a range of brand came together to discuss the most pressing issues affecting social. Below we've collected just a few of the dozens of incredible insights that have been shared onstage.
Mark Kersteen, (Jun 18, 2015)
We’ve been at the Corporate Social Media Summit New York this week, where social leaders from a range of brand came together to discuss the most pressing issues affecting social. Below we've collected just a few of the dozens of incredible insights that have been shared onstage.
Anonymous, (Jun 16, 2015)
Canon Middle East and Dollar Shave Club are among the winners at this year’s Corporate Social Media Awards
Matt Pigott, (Jun 12, 2015)
If video (and boomers) killed the radio star, social media and Generation Y have killed sales. That’s because Gen Y doesn’t like being sold to, at least not in the traditional sense.
Liam Dowd, (Jun 11, 2015)
We’ve just launched our new website. It’s designed to help you get the insight and analysis you need to do your job better. Read on to find out more about our new tools and features!
Mark Kersteen, (Jun 10, 2015)
Check out summation of all things marketing in this handy infographic!