Marketing
nickjohnson, (Mar 31, 2013)
It has become an increasing challenge for marketers - ensuring their social marketing efforts are tightly integrated with other marketing...
adaptive, (Mar 27, 2013)
Visual content is taking the social media networks by storm. With video continuing to be popular, and the rise of Pinterest being nothing short of meteoric, how should you approach and measure visual?
adaptive, (Mar 27, 2013)
In the last part of this series we look at how B2B organisations can find and nurture their brand advocates to deliver positive sentiment that can result in real-world sales.
adaptive, (Mar 6, 2013)
With the rise of YouTube and more recently Pinterest, why has social media gone visual?
adaptive, (Mar 6, 2013)
A look at how the leading automaker is leveraging the power of their community to create content aligned closely with their business
adaptive, (Feb 27, 2013)
In the third in our series on brand advocacy, we look at how to leverage the brand advocates you've accrued for more influence, reach and consumer engagement.
adaptive, (Feb 13, 2013)
Personal recommendations have always carried promotional weight, and testimonials have always been a staple of marketing. How do businesses find these advocates - and ensure their public support?
adaptive, (Feb 13, 2013)
In the second part of this assessment of how social media can be measured we ask why your brand should be using more in-depth qualitative metrics and why the theory of fan numbers is old news.
adaptive, (Feb 5, 2013)
An exclusive interview in our Executive Insight series - with Katie Richman, Director of Social Media Strategy and Social Media Product Development for espnW and Global X Games
adaptive, (Jan 30, 2013)
It’s all very well spending time identifying the kind of content your business needs for its social media channels, but if it isn’t disseminated right, your strategy will fail...
Nick Johnson, (Jan 23, 2013)
In this piece, we reveal some of the findings from the forthcoming State of Corporate Social Media briefing. We look at the adoption rates and utility of some of the biggest social networks.
adaptive, (Jan 23, 2013)
The latest in our series of interviews with leading corporate social media practitioners brings us to Nick Cifuentes, Director of Global Social Media at Ancestry.com.
adaptive, (Jan 22, 2013)
The content strategy across an organisation’s social media channels is often so far removed from the brand identity that it doesn’t even come close to being content royalty, much less king. Here’s how
nickjohnson, (Jan 12, 2013)
This is the third in our series of blog posts on the big marketing themes that emerged from an in-depth period of primary research with over 100 CMOs...
nickjohnson, (Jan 5, 2013)
This is the second in our series of blog posts on the big marketing themes that emerged from an in-depth period of primary research with over 100...
adaptive, (Jan 2, 2013)
As companies adjust to an evolved marketing landscape, they need to produce content that is engaging, affordable, tied to brand strategy and accessible.
nickjohnson, (Jan 1, 2013)
This is the first in our series of blog posts on the big marketing themes that emerged from an in-depth period of primary research with over 100 CMOs...
adaptive, (Nov 28, 2012)
As corporations develop multiple marketing channels to reach new customer segments, affiliate marketing is moving through somewhat of a renaissance. Using members of your supply chain, or cultiv...
adaptive, (Nov 14, 2012)
In the first of our campaign reviews, we look in detail at Coke Zero's recent social media Skyfall tie-up. Viral video and global brand links, but where is the social component? ...
adaptive, (Oct 24, 2012)
The concept of multi-channel marketing has been around for a number of years. What’s changed today is that social media has delivered to corporations a level of customer access that is unpreceden...