Marketing

Don't ingore traditional marketing - integrate it with social campaigns

nickjohnson, (Mar 31, 2013)

It has become an increasing challenge for marketers - ensuring their social marketing efforts are tightly integrated with other marketing...

The Art of Visual Social Media: Part 2: How to develop a visual social media strategy

adaptive, (Mar 27, 2013)

Visual content is taking the social media networks by storm. With video continuing to be popular, and the rise of Pinterest being nothing short of meteoric, how should you approach and measure visual?

Business to business social media explained: Using brand advocates in B2B social media marketing.

adaptive, (Mar 27, 2013)

In the last part of this series we look at how B2B organisations can find and nurture their brand advocates to deliver positive sentiment that can result in real-world sales.

The Art of Visual Social Media Pt1: In the Eye of the Beholder

adaptive, (Mar 6, 2013)

With the rise of YouTube and more recently Pinterest, why has social media gone visual?

User-generated content is at the heart of Ford’s new year-long campaign for the new Fiesta

adaptive, (Mar 6, 2013)

A look at how the leading automaker is leveraging the power of their community to create content aligned closely with their business

Brand Advocates: Part 3: How to use brand advocates

adaptive, (Feb 27, 2013)

In the third in our series on brand advocacy, we look at how to leverage the brand advocates you've accrued for more influence, reach and consumer engagement.

Brand Advocates: Part 1: How to recognise and find a brand’s advocates.

adaptive, (Feb 13, 2013)

Personal recommendations have always carried promotional weight, and testimonials have always been a staple of marketing. How do businesses find these advocates - and ensure their public support?

Data Rich, Insight Poor Part 2: Metrics and Measurement

adaptive, (Feb 13, 2013)

In the second part of this assessment of how social media can be measured we ask why your brand should be using more in-depth qualitative metrics and why the theory of fan numbers is old news.

Social media for better customer insight: An interview with Katie Richman of espnW and the Global X Games

adaptive, (Feb 5, 2013)

An exclusive interview in our Executive Insight series - with Katie Richman, Director of Social Media Strategy and Social Media Product Development for espnW and Global X Games

Content is King Part 2: Sweat the Small Stuff

adaptive, (Jan 30, 2013)

It’s all very well spending time identifying the kind of content your business needs for its social media channels, but if it isn’t disseminated right, your strategy will fail...

Facebook vs LinkedIn: Analysis of corporate adoption rates of established social networks

Nick Johnson, (Jan 23, 2013)

In this piece, we reveal some of the findings from the forthcoming State of Corporate Social Media briefing. We look at the adoption rates and utility of some of the biggest social networks.

Executive Insight: Ancestry.com

adaptive, (Jan 23, 2013)

The latest in our series of interviews with leading corporate social media practitioners brings us to Nick Cifuentes, Director of Global Social Media at Ancestry.com.

Content is King Part 1: Carefully crafted content will build your brand

adaptive, (Jan 22, 2013)

The content strategy across an organisation’s social media channels is often so far removed from the brand identity that it doesn’t even come close to being content royalty, much less king. Here’s how

An introduction to a key concept: The revolution in corporate-consumer relations

nickjohnson, (Jan 12, 2013)

This is the third in our series of blog posts on the big marketing themes that emerged from an in-depth period of primary research with over 100 CMOs...

An introduction to a key concept: The Accessible Consumer

nickjohnson, (Jan 5, 2013)

This is the second in our series of blog posts on the big marketing themes that emerged from an in-depth period of primary research with over 100...

Content Management: A new focus for CMOs

adaptive, (Jan 2, 2013)

As companies adjust to an evolved marketing landscape, they need to produce content that is engaging, affordable, tied to brand strategy and accessible.

An introduction to a Key Concept: Customer-Centricity

nickjohnson, (Jan 1, 2013)

This is the first in our series of blog posts on the big marketing themes that emerged from an in-depth period of primary research with over 100 CMOs...

Affiliate Marketing: The renaissance of an old favourite

adaptive, (Nov 28, 2012)

As corporations develop multiple marketing channels to reach new customer segments, affiliate marketing is moving through somewhat of a renaissance. Using members of your supply chain, or cultiv...

Campaign Review: Coke Zero: Unlock the 007 in you

adaptive, (Nov 14, 2012)

In the first of our campaign reviews, we look in detail at Coke Zero's recent social media Skyfall tie-up. Viral video and global brand links, but where is the social component? ...

Accessible Consumers: Leverage the new opportunities of SoLoMo and other new marketing channels

adaptive, (Oct 24, 2012)

The concept of multi-channel marketing has been around for a number of years. What’s changed today is that social media has delivered to corporations a level of customer access that is unpreceden...

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