Marketing

CMOs from Mitsubishi, Lexus and Cadillac join Reuters Events ‘Celebrating Women in Automotive’ series

JBarrett, (May 7, 2020)

Detroit, May: Reuters Events will be hosting an exclusive two month long ‘celebrating women in automotive series’ which features exclusive live interviews with leaders from Hyundai, Lexus, Cadillac, Aston Martin Americas and Mitsubishi.

Reuter’s Events Launches West Coast Marketing Flagship Summit

JBarrett, (Feb 11, 2020)

Following the recent Reuters acquisition, the Incite Group are transforming their marketing series and launching a three-day flagship event in San Diego.

Webinar Recordings: A New Decade, A Martech Rehash

JBarrett, (Jan 31, 2020)

Can authentic marketing bring back brand trust?

Exclusive Q&A with Jill Cress, Chief Marketing Officer at National Geographic

Zsofi Kulcsar, (Aug 8, 2018)

For 2018 Incite Group has made a bold statement ‘Marketing is Dead: Engagement is Alive’ what are your thoughts on marketing’s role to drive engagement?

The US top digital conference brings together digital product, UX and engagement leaders to discuss digital transformation

Zsofi Kulcsar, (Jul 12, 2018)

Incite Groups Open Mobile Summit (27th-28th November, San Francisco) - The USA's most senior gathering of digital product, UX design and engagement executives from global brands - returns for 2018 with an expanded focus and its most senior line up.

Traitify: Personality-Driven Product Generates Leads

Anonymous, (Jan 22, 2018)

Mobile app Traitify aims to put more personality into the digital experience. In fact, the company’s first product is a personality test that’s designed to match job seekers with employers. It also purports to predict whether applicants will perform well and stay for a while on the job.

Mobile Must Evolve: Open Mobile Summit Day One Wrap Up

Zsofi Kulcsar, (Nov 30, 2017)

Companies shouldn't linger at a mobile-centric strategy, experts say. Susan Kuchinskas reports.

Chief Marketing Officers from Mastercard, Denny’s Corporation and Chobani join forces to map out the future of marketing

adaptive, (Jun 21, 2017)

Incite Group, New York (21st July 2017): Chief Marketing Officers from 8 major brands will join the Incite Brand Marketing Summit NYC for its 4th year on October 24-25th. This year the event will dig into personalization, content & storytelling, attribution and omnichannel integration.

Delivering the personal touch: don't creep out your customers

Matt Pigott, (Feb 14, 2017)

Last in a four-part series on personalization in 2017

Delivering the personal touch: why more brands are turning to voice

Matt Pigott, (Feb 14, 2017)

Third in a four-part series on personalization in 2017

More platforms. More devices. How are brands making sense of (and capitalizing on) increasing customer complexity?

Matt Pigott, (Aug 31, 2016)

Read this, the last in our three-part 'marketing attribution’ series

The big data well – how will it be tapped into and capitalized upon?

Matt Pigott, (Aug 24, 2016)

Marketing Attribution: Second in our three-part series

Marketing Attribution: data is power, so long as you know how to interpret it

Matt Pigott, (Aug 16, 2016)

Marketing Attribution: first in a three-part series

Content and the platform puzzle: how the Discovery Channel solved it

Matt Pigott, (Jul 22, 2016)

The third and final installment of our three-part series on content and the art of brand storytelling.

Can fewer touchpoints lead to less CMO stress and happier customers?

Matt Pigott, (Jul 22, 2016)

Plus…how Disney is knocking personalization out the park!

Brand storytelling: how to deliver content that hooks and holds

Matt Pigott, (Jul 8, 2016)

The first installment of our three-part series on content and the art of brand storytelling

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