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Lenovo Teams Up with NFL & USO for Social-Mobile Military Marketing Campaign

admin, (Dec 7, 2015)

Social media has become integral for marketing activations and campaigns, especially when it’s an interactive one.

New Smart Ring Aims to Help Control Your Life

admin, (Dec 7, 2015)

One smart ring to rule them all may sound cool, but that’s not what startup neyya is trying to become. Company officials say their nascent wearable only wants to control some so-called smart devices from your finger—and do it well.

Mobile Digest: New LinkedIn app offers connective tissue to mobile workforce

admin, (Dec 7, 2015)

Google changes the game (again) for how mobile ads work, this time with an innovative app streaming concept, as LinkedIn finally catches up with the times with a solid mobile app. Andrew Tolve reports.

Mobile Expected to Ring Up More Omnichannel Sales

admin, (Nov 23, 2015)

Mobile will be a driving force for in-store holiday sales. Susan Kuchinskas looks at how retailers can reap m-commerce gains with an integrated, omnichannel approach.

M&C Saatchi Mobile’s DeAngelis Creates Ads for Mobile First & Foremost

admin, (Nov 23, 2015)

M&C Saatchi Mobile was founded in 2006, predating the iPhone and proliferation of both handheld devices and apps that have dramatically changed the marketing and advertising landscape.

Can Button Hook More Mobile Commerce Consumer Conversions?

admin, (Nov 23, 2015)

As mobile commerce companies are seeking better ways to monetize search and discovery, one startup is angling to improve the conversion rate of turning app visitors into paying customers literally with the touch of its “Button”.

Mobile Digest: Samsung Gear VR first consumer-grade VR device to hit market

admin, (Nov 23, 2015)

Square goes public, iPad Pro has charging problems, and virtual reality is a legitimate consumer device. Andrew Tolve reports.

Day Two of Open Mobile Summit USA 2015

admin, (Nov 11, 2015)

When Will Mobile Apps Be Smarter than Us?

Day One of Open Mobile Summit USA 2015

admin, (Nov 10, 2015)

Challenges and Opportunities in the Move to Mobile-First

Mobile Digest: Google and NYTimes make VR headsets front-page news

admin, (Nov 9, 2015)

BlackBerry takes its great white hope — the Priv — live, JP Morgan Chase debuts yet another mobile payment system, as Google plans world domination with its cardboard VR headset. Andrew Tolve reports.

Going Mobile: Web-Based Firms Make Move to Mobile First Part 2

admin, (Nov 5, 2015)

Many consumer startups are now designed for the mobile world, with their consumer-facing apps designed for the small screen formats that fit into your pocket or purse. But older tech companies that launched on the web debuted on larger desktop computers with different, and oftentimes greater, functionality.

Is the Writing on the Facebook Wall for Banks?

admin, (Nov 4, 2015)

Money is moving through messaging apps, letting consumers send each other money and pay for goods or services. Susan Kuchinskas examines whether money via message is a disruptor for banks or a simply a new channel.

Mobile Digest: YouTube jumps on subscription bandwagon with new service Red

admin, (Oct 26, 2015)

Pandora plunges, Google’s new parent company Alphabet soars, as YouTube rolls out a new ad-free subscription service. Andrew Tolve reports.

Going Mobile: Web-Based Firms Make Move to Mobile First

admin, (Oct 26, 2015)

While mobile first companies are becoming more commonplace in our smartphone world, legacy Web 1.0 companies and those created before the “iOSphere” and Android apps offered the promise of instant access to consumers have been forced to adapt and change to a mobile marketplace. These older companies were conceived and designed for a desktop web-world.

Shyp Shape: App Dials Up Package Delivery Service

admin, (Oct 26, 2015)

Packing and preparing boxes and large envelopes have long presented a tricky proposition for many people, whether it’s logistics or materials. That’s what the folks at Shyp have seized upon as their business opportunity.

Tinsel Targets Female Fashionistas with Stylish Wearables

admin, (Oct 22, 2015)

Tech startup Tinsel looks to shine by creating wearables that marry function with fashion-forward form. Founder/CEO Aniyia Williams, who’s just entering her third decade, discusses the challenges of bootstrapping her business and tells OMM’s Robert Gray how she is utilizing her female fashion sense and tech skills to create personal tech products that won’t crimp a woman’s style.

An XPRIZE for Bringing Mobile Education to Underserved Children

admin, (Oct 12, 2015)

Basic education for children is still an elusive goal for many developing nations, but as Siegfried Mortkowitz reports, XPRIZE has enticed a number of entries to find a mobile solution to help share knowledge and bridge this learning gap.

Sprig’s Wise Dishes on Quality Food Service

admin, (Oct 12, 2015)

Sprig promises to deliver delicious meals and an experience that not only creates repeat customers, but also generates new ones through word of mouth.

Hello Sunshine: App Aims to Shine with Better Weather Reports

admin, (Oct 12, 2015)

Everyone talks about the weather and now someone is trying to make more accurate, personalized weather forecasts. The Sunshine app recently launched in the US and crowdsources weather data to offer localized, “smart” predictions. Co-founder/CEO Katerina Stroponiati discussed the company’s outlook with OMM’s Robert Gray.

Mobile Digest: Twitter reinvents itself with new Moments feature

admin, (Oct 12, 2015)

AT&T and Apple finally roll out Wi-Fi calling, as Twitter debuts a new curation tool aimed at drawing casual or new users to its social media platform. Andrew Tolve reports.