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Mobile Digest: Verizon mops up the Yahoo! mess for $4.83 billion

admin, (Aug 8, 2016)

The year-long debacle of Yahoo! trying to sell off its mobile assets is over. Verizon is the (lucky?) winner. Andrew Tolve reports.

Latin America: Increasing Mobile Payment Adoption Part 1

admin, (Jul 25, 2016)

The countries of Latin America offer unique and compelling opportunities for mobile payments, especially given the proliferation of mobile devices in the region. But as Ruben Martinez reports from Bogota in the first of two installments, there are significant cultural and technological hurdles to clear before uptake becomes widespread.

IMAX CMO: Using Mobile's Small Screens to Market the IMAX Big-Screen Experience

admin, (Jul 25, 2016)

IMAX is a company known for showing films on its large-scale screens, but it has a distinct mobile marketing plan.

Mobile Digest: Pokémon Go smashes records, sets off alarm bells

admin, (Jul 25, 2016)

Pokémon GO has transcended mere app-hood into a global phenomenon that is as bizarre as it is irresistible. Andrew Tolve reports.

Re-engaging Your Mobile Audience Part 2

admin, (Jul 11, 2016)

Mobile app growth rates are still rising but app developers are by and large finding greater growth from current users than from newcomers. Today’s apps must strike the right tone and balance in communicating with users to re-engage them if visits and/or spending begin to slip.

Beacons to Help Guide Visually Impaired and Blind Through Urban Areas

admin, (Jul 11, 2016)

While retailers use beacons to better communicate with customers, some other groups are looking at ways to use beacons and smartphones to help guide blind and visually impaired people around cities and on public transportation. Brendan McNally reports….

Mobile Digest: BlackBerry Classic is dead. Dead as a desktop.

admin, (Jul 11, 2016)

BlackBerry ditches its signature handset, as Google squares off against Microsoft in the mobile enterprise. Andrew Tolve reports.

Re-engaging Your Mobile Audience Part 1

admin, (Jun 27, 2016)

Mobile app growth rates are still rising but app developers are by and large finding greater growth from current users than from newcomers. Today’s apps must strike the right tone and balance in communicating with users to re-engage them if visits and/or spending begin to slip.

London's Regent Street Using Beacons to Track Shopper Preferences

admin, (Jun 27, 2016)

iBeacons have become key tools for proximity marketing, among the sharpest weapons that brick-and-mortar retailers have for developing digital engagement with customers. London's poshest shopping venue wants its iBeacons to engage visitors, without sniffing their data. Can it work? Brendan McNally finds investigates.

Mobile Digest: FAA launches commercial-drone era with new Part 107 Rule

admin, (Jun 27, 2016)

YouTube introduces live streaming on its mobile app, as the FAA sets new rules for commercial drone operation. Andrew Tolve reports.

PGA TOUR LIVE: Streaming Service Seeks to Score with Fans, Control Content

admin, (Jun 13, 2016)

The proliferation of digital devices, improved Wi-Fi and streaming capabilities are bringing more live events, especially sports, to dedicated audiences on demand. And as Robert Gray reports, the PGA TOUR has teed up an impressive digital service for its most dedicated fans.

Mobile-first App Hotel Tonight Thrives on Last Minute Travel

admin, (Jun 13, 2016)

School’s out and summer travel season is underway. Mobile first app Hotel Tonight specializes in last-minute bookings.

Mobile Digest: Lenovo reimagines smartphone with flexible tech

admin, (Jun 13, 2016)

Google’s Project Tango is up and running, Yahoo's internet business is still for sale, and Lenovo shares big ideas on the future of the smartphone. Andrew Tolve reports.

Brazil: Where Cash Is Not King and Mobile Payments Thrive

admin, (May 31, 2016)

Mobile payments are thriving in a country where street-smart Brazilians prefer not to have a lot of cash in their pockets.

Mobile-First Non-Profit Seeks to Eradicate Malaria Using Mobile Technology

admin, (May 31, 2016)

Smartphones have changed people’s lives in a number of ways, but one of the most dramatic uses may be its use to save lives. That is the raison d'etre of the non-profit Malaria No More. It seeks to be the first mobile-only campaign to defeat a disease.

Mobile Digest: New Google Daydream platform turns everyday smartphones into VR devices

admin, (May 31, 2016)

Microsoft’s smartphone division continues to hemorrhage jobs, as Google launches a suite of impressive mobile platforms and devices at its annual I/O Developer Conference. Andrew Tolve reports.

Speeding Up the Credit Card Chip Dip

admin, (May 16, 2016)

Susan Kuchinskas examines the hiccups and potential of EMV-enabled credit card transactions. Could m-payments see the biggest benefit?

Retailers Up their Multichannel Game, but Have Room to Grow

admin, (May 16, 2016)

The National Retail Foundation gives U.S. retailers a mixed report card for their multichannel efforts. And as Susan Kuchinskas reports, there are plenty of missed opportunities.

Mobile Digest: Apple invests $1 billion in Chinese ridesharing service Didi Chuxing

admin, (May 16, 2016)

YouTube begins beta testing a new messenger service, as Apple tries to steady the ship with a massive investment on the ride-hailing front. Genius or desperate? Andrew Tolve reports.

Zika Outbreak Paves the Way for Sponsored Data in Brazil

admin, (May 2, 2016)

As Brazilian authorities struggle to contain Zika infections and two diseases transmitted by the same mosquito, a number of smartphone applications have joined the fight. Camila Fontana reports from São Paulo

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