All Latest Articles

Saks Vs. Nordstrom: The fight for the Millennial dollar

Matt Pigott, (Feb 3, 2016)

The two retail giants are refocusing to target a more mobile-first, deal-conscious audience with personalized marketing.

"A new era": Talking programmatic strategy with Cars.com

Brynn Smith-Raska, (Jan 27, 2016)

We recently sat down with Brett to get his advice and hear his personal experiences with programmatic.

How to create compelling content: Advice from FreshDirect, AOL, Digiday, and more

Mark Kersteen, (Jan 27, 2016)

This year’s Incite Summit: East led to a wealth of insights and soundbites.

6 tips for keeping in touch with your B2B customers

Jayne Blake, (Jan 26, 2016)

The best way to cultivate loyalty is regular and meaningful communication.

Adidas's strategy for 2020: Personalization, relationships, and restructured data

Matt Pigott, (Jan 25, 2016)

Things are heating up in the realm of personalized marketing.

Rio Olympics Pose Bandwidth Challenge for Brazilian Carriers

adaptive, (Jan 25, 2016)

Mobile data traffic at the Rio Olympics is expected to be 50 percent greater than at the London 2012 games. Will Brazil’s wireless infrastructure be able to handle it? Camila Fontana reports from São Paulo…

Wearable World Champs in the NBA, Is Super Bowl Sunday Next?

adaptive, (Jan 25, 2016)

Wearables that track steps, jogging sessions and gym visits have changed the way health- and weight-conscious consumers go about their fitness routines. But as Siegfried Mortkowitz reports, a growing number of companies are using mobile technology to disrupt professional sports around the globe.

Whally: Deep Data Dives to Spear Serious Mobile Gamers

adaptive, (Jan 25, 2016)

There’s now a vast ocean of mobile gaming opportunities on various platforms and different payment models but the games trying to stay afloat increasingly need to identify and retain the whales, that is the serious players not only willing to pay to play, but willing to pay in size.

Mobile Digest: Google pays Apple billions for iPhone search supremacy

adaptive, (Jan 25, 2016)

Carmaker GM keeps the pedal down on the ridesharing front, as Exploding Kittens goes viral and court documents reveal that Google pays big bucks to Apple for iPhone default search settings. Andrew Tolve reports.

Social is becoming desiloed: What does that mean for you?

Matt Pigott, (Jan 20, 2016)

In our fifth annual State of Corporate Social Media report, wherein we polled over 1,100 social media and marketing professionals, we’ve noticed some interesting developments.

CMOs from Pearle Vision, Hiscox, AIG debate how to build a brand

Mark Kersteen, (Jan 20, 2016)

At Incite Summit: East, we were fortunate enough to hear some truly thought-provoking discussion from industry leaders about their brand and marketing strategies.

Omnichannel Shopping Boosts Holiday Sales

adaptive, (Jan 11, 2016)

Black Friday isn’t what it used to be. Although 151 million consumers shopped in the Black Friday weekend, which was more than the National Retail Federation expected, overall sales were a little bit disappointing. But as Hans Klis reports, less foot traffic at the malls was offset by more online sales.

Second Wave of In-App Advertisers Seeks Customer Acquisition, Not ROI

adaptive, (Jan 11, 2016)

While mobile games and services providers have led the way in in-app advertising and are now focused on customer lifetime value, the next wave is still building. Susan Kuchinskas reports on the state of in-app ads.

Hoyos Labs: Authentication and Security without Passwords

adaptive, (Jan 11, 2016)

Identity theft and authentication are growing concerns for companies, especially with more employees working remotely or on mobile devices. Hector Hoyos, founder and CEO of Hoyos Labs, shares with Open Mobile’s Robert Gray how the company’s proprietary platform provides these services sans user names and passwords.

Mobile Digest: GM Lyft partnership for self-driving cars headlines ho-hum CES

adaptive, (Jan 11, 2016)

There were drones and phones and wearables, oh my. But CES lacked the raw innovation and flair for the dramatic of the past few years. Nonetheless, we went, we played, we had a good time. Andrew Tolve reports.

2016 View: Video Games Bring to Life Virtual Reality Experiences

adaptive, (Dec 21, 2015)

Video game executives say this is the winter of new content, but they’re also taking a longer view.

Doppel: A Wearable that Aims to Make You Feel and Perform Better

adaptive, (Dec 21, 2015)

Wearable devices are useful for tracking various physical conditions and accomplishments but as Siegfried Mortkowitz reports, the makers of doppel claim it can actually affect a user’s mental state.

Poshmark's Platform Creates Virtual Boutiques, Style Gurus

adaptive, (Dec 21, 2015)

The Poshmark app has helped some women turn their closets into virtual boutiques. The mobile-first company claims to be the largest community-driven marketplace where women buy, sell and share their personal style.

Mobile Digest: Google to commercialize self-driving cars in 2016

adaptive, (Dec 21, 2015)

Facebook rakes in yet another "most used app of the year" award, as mobile use goes gaga over Christmas and Google gets serious about commercializing autonomous vehicles. Andrew Tolve reports.

How Marks & Spencer puts the Spark into their Christmas marketing

Matt Pigott, (Dec 18, 2015)

M & S doubles down on digital over the holidays, leading to a massive spike in engagement

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