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Why is the coffee giant seemingly the only one to get mobile payments right? Susan Kuchinskas examines why so many customers use the Starbucks app to get their caffeine fix, and what other companies may divine from the coffee company’s success.
The Selfie is not just for the Kardashians and Millennials, now MasterCard wants you to authenticate your online payments with one. Ella Williamson investigates MasterCard’s new pilot scheme, nicknamed “Selfie Pay”.
The world's largest social network has evolved into a mobile-first destination.
Samsung brings the flip phone back, HTC launches its new flagship HTC 10, as Facebook turns live streams into a social bonanza. Andrew Tolve reports.
Sony, General Motors, Canon, eBay, Ford Motors, Qantas Airways, Dollar Shave Club, Cisco, Jeep, Bud Light, Hyatt, Phillips, Barclay Card, AVG, Dell and Comcast are among finalists being shortlisted for this year’s Corporate Social Media Awards.
Beacons were labeled as the next great thing in retail several years ago, but they have yet to live up to that designation. Brendan McNally examines whether the skeptics are correct or if beacons are about to shine.
More than 100 million people tuned in to watch the National Football League’s Super Bowl 50. Party goers, Super Bowl commercial watchers, and the uninitiated were treated to additional insights into the actual gridiron action, which fans have come to take for granted over the past two seasons.
The so-called vinyl revolution in music shows no signs of missing a beat. Consumers in the U.S. bought nearly 12 million albums in 2015, a 30 percent increase over the prior year and the most since Nielsen Music began tracking sales in 1991.
SnapChat reinvents itself with Chat 2.0, as drone deliveries step into primetime. Andrew Tolve reports.
Walmart delivered an early Christmas surprise in December with the launch of its alternative to Apple Pay: Walmart Pay. And as Hans Klis reports, Even though it employs the somewhat unreliable QR-code it just might become an industry standard for mobile payments.
Ford is repositioning itself as a mobility company – and that means plenty of mobile apps, services and partners, plus a mobile wallet. Susan Kuchinskas investigates whether this morph makes sense.
A company born in Melbourne, Australia, expanding into London with an eye on the US market knows a thing or two about location. Its name, Localz, is derived from the word, and it aims to help consumer-facing companies turn patrons into just that: locals/repeat consumers. But it’s also more than this. Tim Andrew, co-founder/commercial director for Localz shared with Open Mobile Media’s Robert Gray.
The music was great, the food was good, but South by Southwest showed the same lack of excitement in mobile innovation as Mobile World Congress did two weeks earlier. Andrew Tolve reports.
To learn what’s invigorating the marketers at companies we already want to emulate, we asked them: “What companies and campaigns have inspired you to do better digital marketing?”
Susan Kuchinskas reports on the companies trying to muscle into the hauling business with mobile apps and integrated services.
There’s a new way to view the self-proclaimed “worldwide leader in sports” as video gamers and real-life sports are coming together in a bigger way on a single platform.
National Public Radio (NPR), the US public media network, produces and distributes news and cultural programming to hundreds of local radio station affiliates. Currently, most NPR programming is consumed by listeners in their cars while driving during morning or evening commutes.
The mobile industry’s annual gathering in Barcelona revealed that many companies are iterating on each other’s ideas, while few blaze original paths forward. Andrew Tolve reports.
Marketers are an optimistic bunch...
"90% of consumers have their mobile phones with them 24/7."