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Trends in social shopping for 2015, programmatic social media, YouTube Cards and how content engages with millennials.
Say goodbye to traditional advertising. Today, brands are getting access to audiences in new and innovative ways. One of the most powerful ways to...
Since Tim Cook’s announcement of the imminent launch of the Apple Watch (AW), every company that needs or has a social app has been looking for an...
There is scarcely a concept in the entire world of media transactions so often and so longingly invoked as the promised land of Premium. Brands and...
Spotify drives rich engagement with their dynamic social customer service strategy.
There are few moments when a company is more vulnerable than after their customers' data has been hacked. It’s almost impossible to escape the media
Social media is evolving, and each generation is now engaging with it differently.
Social gaming spending increases, Twitter TV engagement, why people unfollow brands, and the impact that age has on Facebook Ad tags.
As the leader of the pack, Facebook continues to define the social media space.
Social media success tips from the most unlikely of B2B companies.
A new way of thinking is required
Customer engagement is golden in our era of social business, and it's time for all organizations to get social customer service right.
Whether or not you believe there's no such thing as bad publicity, one thing is undeniable: a lot of huge brands get their social media marketing very wrong.
Google and Twitter have just announced a partnership in which tweets will show up in Google searches. This article investigates how that development should impact on your social marketing strategies.
Netflix and Comcast seem to have different approaches to solving customer problems. In this article, learn what those approaches are - and which one is better.
From car manufacturers and apparel companies to IT solution providers and chemical companies, everyone’s a ‘publisher’
Why social ROI is still a mystery. Digital ad spending continues to rise, and the major benefits of efficient social media customer services management.
With rapid expansion, Pinterest has become the social media network to watch, as it moves towards increased commercialisation of its services.
Is 2015 the year that B2B marketers begin to embrace social media marketing to deliver the commercial advantages promised?
Long gone are the days of traditional advertising. The days of where companies spend thousands of dollars to craft elaborate PR and mass media campaigns to push a brand message out to consumers and entice them to buy their products.