All Latest Articles

The USM News Roundup: Latest Social Media News

Liam Dowd, (Mar 18, 2015)

Trends in social shopping for 2015, programmatic social media, YouTube Cards and how content engages with millennials.

How Big Brands Are Killing It With Influencer Marketing

Tamar Weinberg, (Mar 18, 2015)

Say goodbye to traditional advertising. Today, brands are getting access to audiences in new and innovative ways. One of the most powerful ways to...

Apple Watch: Why Marketers Must Take Note

Matt Pigott, (Mar 17, 2015)

Since Tim Cook’s announcement of the imminent launch of the Apple Watch (AW), every company that needs or has a social app has been looking for an...

Premium is Dead. And Programmatic Killed It.

Alexander Cherry, (Mar 13, 2015)

There is scarcely a concept in the entire world of media transactions so often and so longingly invoked as the promised land of Premium. Brands and...

Social Customer Service, Part 2: How Spotify Drives Rich Engagement

admin, (Mar 12, 2015)

Spotify drives rich engagement with their dynamic social customer service strategy.

How to Recover After a Data Breach

Stephanie Faris, (Mar 12, 2015)

There are few moments when a company is more vulnerable than after their customers' data has been hacked. It’s almost impossible to escape the media

How Different Age Groups Behave Across Social

Jessica Walrack, (Mar 11, 2015)

Social media is evolving, and each generation is now engaging with it differently.

The USM News Roundup: Latest Social Media News

Liam Dowd, (Mar 11, 2015)

Social gaming spending increases, Twitter TV engagement, why people unfollow brands, and the impact that age has on Facebook Ad tags.

Inside Facebook

admin, (Mar 11, 2015)

As the leader of the pack, Facebook continues to define the social media space.

Build Your Brand Over Social: Inside Maersk, Part 1

Priya W., (Mar 10, 2015)

Social media success tips from the most unlikely of B2B companies.

Promo: A truly Customer-Centric Social Media Strategy… Easier Said Than Done?

Jack Edgar, (Mar 9, 2015)

A new way of thinking is required

Social Customer Service, Part 1: Social Care as a Differentiator

Tamsin Oxford, (Mar 6, 2015)

Customer engagement is golden in our era of social business, and it's time for all organizations to get social customer service right.

For Brands, the Enter Key is Not Your Friend

Matt Pigott, (Mar 5, 2015)

Whether or not you believe there's no such thing as bad publicity, one thing is undeniable: a lot of huge brands get their social media marketing very wrong.

How the Google-Twitter Partnership Will Affect Your Social Marketing Strategies

admin, (Mar 5, 2015)

Google and Twitter have just announced a partnership in which tweets will show up in Google searches. This article investigates how that development should impact on your social marketing strategies.

Better Reputation Management Isn't About Giving Better Apologies

Dave Landry, (Mar 5, 2015)

Netflix and Comcast seem to have different approaches to solving customer problems. In this article, learn what those approaches are - and which one is better.

Creating Content That Cuts Through The Noise

Liam Dowd, (Mar 4, 2015)

From car manufacturers and apparel companies to IT solution providers and chemical companies, everyone’s a ‘publisher’

The USM News Roundup: Latest Social Media News

Liam Dowd, (Mar 4, 2015)

Why social ROI is still a mystery. Digital ad spending continues to rise, and the major benefits of efficient social media customer services management.

Inside Pinterest

admin, (Mar 4, 2015)

With rapid expansion, Pinterest has become the social media network to watch, as it moves towards increased commercialisation of its services.

The State of B2B Content Marketing

admin, (Mar 4, 2015)

Is 2015 the year that B2B marketers begin to embrace social media marketing to deliver the commercial advantages promised?

Get Consumers to Care About Your Brand

Priya W., (Mar 2, 2015)

Long gone are the days of traditional advertising. The days of where companies spend thousands of dollars to craft elaborate PR and mass media campaigns to push a brand message out to consumers and entice them to buy their products.