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Last week, we looked at the ways brands are partnering together to pull off big stunts that build traction on social.
The Incite Group spoke with Jennifer Dominiquini, Chief Marketing and Client Experience Officer at BBVA Compass on the importance of developing a rich, customer-centric social media strategy.Premium`
With a little creativity, brands who sell more mundane products can benefit just as much from their own advocacy programs.
Can storytelling overcome the modern day obstacles marketers face and gain customer buy-in?
Everywhere we look, there it is: bold pronouncements that programmatic is completely upending the world of advertising. It's changing how we view ads as consumers and how we buy and sell inventory as advertisers. It's morphing the relationship between agencies and brands and forcing rapid acquisition of new tech capabilities. In a nutshell, it's a game changer.
Why consumers unlike a brand. How sharing images continues to dominate social network sharing and how successful has Instagram been in the UK?
The death knell of Google+ has been sounded almost on an annual basis. However, with Google reorganising its management of the network, does Google+ have a future?Premium`
Listening to their customers has become key to L'Oreal's innovation strategy.
Brands collaborate more than ever to build buzz online, but does it always pay off?
Agile marketing involves hiring teams that can launch campaigns, test for results, and quickly adjust based on those results
While Instagram is a very visual, buzzy, and unique social channel, there are more things you can do for your business on this platform than you might have assumed.
Facebook likes top social actions. Why brands are choosing Instagram over Facebook, and the future of digital ad spending.
3 examples of how brands are running their ideas by their audience first to find out whether they'll be a hit or a flop.
Lessons learned from every Social Media Manager's worst nightmare.
Lessons learned from a key example of great social media success.
In an interview with Jonathan Anastas, VP of Digital and Social Marketing at Activision, he explains their approach to making relevant posts, and how they decide what is, in fact, relevant.
What best characterizes media transactions in 2015: fragmentation or convergence?
Knee-jerk reactions to early consumer euphoria and jumping on the bandwagon may prove unprofitable in the long run. In our previous post about...
Many businesses are now under the false impression that a ‘quick and dirty’ logo design is all you need to build a brand
Putting on the super social media cape and engaging with customers is all in a day’s Whole Foods work