All Latest Articles

Umbro on using the data generated by social media to inform brand strategy

Nick Johnson, (Dec 9, 2010)

Hi everyone, Quick heads up - we've just released the first free presentation from last month's Corporate Social Media Summit Europe. It's from Tom Burrow and Stephen Corlett at Umbro, Head of Soci...

The Corporate Social Media Survey - please fill in and pass on!

Nick Johnson, (Nov 26, 2010)

Hi everyone, As the end of the year draws close, I thought now would be an opportune time to conduct a short survey on corporate social media use. I'll be sending this out to as many social media p...

#csm10 - some of the best bits

Nick Johnson, (Nov 23, 2010)

Hi everyone, It has taken me four days, but I'm finally able to sit down and do a short blog on last week's Corporate Social Media Summit. There's a more thorough review in the works but it's not q...

Tuesday Update: social media risk, Alaska Airlines doing it wrong and B2B social media survey results

Nick Johnson, (Nov 16, 2010)

Hi everyone,Another installment of news and stats for you. But before we get into that, as you'll hopefully know we have our Corporate Social Media Summit taking place in London tomorrow and Thursd...

Tuesday Update: social gaming stats, prioritising social networks and Gap, Domino's and Lavazza case studies

Nick Johnson, (Nov 9, 2010)

Coffee, free jeans and Facebook Deals, the world of corporate social media is alive and well, see below for an up to date round up of the latest news....   Lavazza suggests you ask an Italian.. T...

Interview with Nokia's global head of social media strategy: "Keep it simple - and don't obsess over monetary value"

Nick Johnson, (Nov 5, 2010)

Hi everyone, In the build up to the Corporate Social Media Summit in London in a couple of weeks, I'll be releasing a series of short interviews with key speakers at the event. The first is with Ju...

GUEST POST: social is now dominating time spent online - and brands aren't keeping up

Nick Johnson, (Nov 2, 2010)

This is our first guest post  - and was written by Justin Kistner, Sr. Product Marketing Manager for Social and Hope Frank, CMO from Webtrends. Meet them in London on November 17th and 18th at our...

Tuesday Update: Are Skittles really bigger than Britney and Gaga??

Nick Johnson, (Nov 2, 2010)

Hi everyone, Lots of interesting movements for corporate social media news last week, just see below Facebook and  PayPal get hitched Proving yet again that it is at the forefro...

Tuesday Update: Is Twitter the best marketing channel available in social media?

Nick Johnson, (Oct 26, 2010)

Hi everyone,It's that (wonderful) time again! See below for the biggest corporate social media news over the last 7 days: Location based social media: the pros and cons for your companyLocation ba...

Tuesday Update: Conclusive proof that there's a point to social media marketing..?

Nick Johnson, (Oct 19, 2010)

Hi everyone, This  is the first of our weekly Updates - collating the biggest stories in corporate social media over the last week. So, without further ado...   Social media drives sales... There...

just how much should Gap listen to their consumers about their logo?

Nick Johnson, (Oct 12, 2010)

OK, so social media's supposed to be a great tool for you to have a conversation with your consumers. Fine.   But how much should you listen? Gap have been in the news recently. A week or so ago,...

Foursquare 2.0's unnoticed gamechanger?

Nick Johnson, (Sep 21, 2010)

Hi again everyone. I'm getting back into the swing of things after a holiday. Sorry it has taken so long. Anyway , I don't know whether you noticed - in al the furore about the revelation that the...

remember that awesome conference in the US? It's coming to Europe

Nick Johnson, (Aug 4, 2010)

You read that right. The Corporate Social Media Summit was such a big success in the USA, we thought it only fair to bring it over to the other side of the pond. The European version's taking place...

How big is social media in the UK? STATS

Nick Johnson, (Jul 30, 2010)

A social media consultancy - Simply Zesty - are opening up a UK office so have compiled a video on the state of the 'social media market' in the UK. Really interesting - and a wonderfully good fit...

Esteban Contreras from Samsung on why your customers use Twitter - and the 5 C's

Nick Johnson, (Jul 22, 2010)

Hi guys, We recorded the whole of the NYC Corporate Social Media Summit from last month, and it's available to buy from here. I thought you might find it useful to get a sample of what you can lo...

video interviews - how to create an employee social media strategy that doesn't ruin your reputation

Nick Johnson, (Jul 21, 2010)

Hi everyone,Today I thought I'd share some of the video interviews that Served Fresh Media conducted for me on site at the US Corporate Social Media Summit. I've picked three  - there are fiftee...

making sense of the wealth of info at a social media director's fingertips

Nick Johnson, (Jul 15, 2010)

Continuing my approach of sharing the wealth, I've embedded below some slides from Stefan Heeke. Stefan is Director of Interactive Communications at Siemens - and spoke at the Corporate Social Medi...

"Social networking is a means to an end. You need to understand what that end is."

Nick Johnson, (Jul 9, 2010)

I've just been reading a slideshow that a Google staffer has put out recently. The basic premise is that Facebook does not accurately reflect 'real social networks'. When you 'friend' someone on Fa...

Loic LeMeur on the wrong terminology

Nick Johnson, (Jul 8, 2010)

Great video from Loic LeMeur on how the use of particular vocabulary is symptomatic of the wrong approach to social media. If you're talking about "impressions, impressions, impressions" and "camp...

Using Twitter in your company - advice from Samsung

Nick Johnson, (Jul 7, 2010)

Just back from holiday and thought I'd share some more media from the conference last month. First up, some slides from the wonderful Esteban Contreras, who is Social Media Manager from Samsung Ele...

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