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Hi everyone, We've got three great case studies for you this week, along with a news piece and an introduction to the second of our "Great Social Media Experiments". Case Studies Topshop and SCVNG...
A few weeks ago, popular location-based networking site Foursquare, announced they had reached the 10 million member plateau. Last week, President Barack Obama decided he too wanted to join the pa...
We at USM are obviously interested in the impact social media has on marketing strategies (it's why we've produced this). So we've recently kicked off a new experiment, to try to assess the value o...
This is a special report from Rachel Stine - in collaboration with Ethical Corporation Only eight months into the year, Barbie has already accomplished an impressive number of personal and caree...
Google+ for Chief Marketing Officers (and anyone who works in marketing for big corporates) One of our favourite bloggers on social media practice - Chris Brogan - has written up a list of ten poi...
The rise of social media has changed customer service beyond recognition. In today’s competitive landscape, customer service is more important than ever. A company’s reputation for satis...
Whilst car manufacturers like Ford, General Motors and Toyota have long been active - and successful - on social networks, Spanish car maker Seat is only just dipping its toe in the water. They'...
Hi all,A lot to cover this week - so straight to it:5 case studies on how to use gamification at your company The buzzword of the year has been covered with practical case studies (just as we like ...
Hi all, Before we get to this week's articles, a request. We're currently putting together an in-depth, 60+ page report on social media impact measurement. As part of the report, we have put togeth...
Hi all, Hope you're all well and feeling suitably refreshed after the long weekend! I spent about eight hours stationary on a motorway (highway), so mixed results for me... Anyway, onto our key sto...
Hi all, Another roundup of the big social media stories this week, starting with Mercedes Benz Tweet Race Case Study Quick set of results from Mercedes Benz’s recent ‘Tweet Race’ campaign on ...
There simply aren’t enough great examples of B2B Social Media out there. Having spent the past few months deep in the world of research speaking to just about every B2B company in the United Stat...
Hi everyone, Quite a 'geeky' Tuesday Update this week. We're focusing more on macro-trends than on corporate case studies this week. There are some really interesting pieces of analysis, surveys an...
Too many social media job titles make practitioners sound like children. Something that has been irritating me increasingly over the last few weeks is the amount of ridiculous social-media based j...
Hi guys, Lots of posts today - but I reckon this is the one I'm most excited about. Our 2011 Corporate Social Media Summit New York has launched. And it's bigger and better than 2010. I'm absolutel...
Hi everyone, After a long (slightly longer than planned, actually) gestation, the first State of Corporate Social Media briefing is ready and waiting to be downloaded. If you've already requested a...
Hi everyone, Quick heads up - we've just released the first free presentation from last month's Corporate Social Media Summit Europe. It's from Tom Burrow and Stephen Corlett at Umbro, Head of Soci...
Hi everyone, As the end of the year draws close, I thought now would be an opportune time to conduct a short survey on corporate social media use. I'll be sending this out to as many social media p...
Hi everyone, It has taken me four days, but I'm finally able to sit down and do a short blog on last week's Corporate Social Media Summit. There's a more thorough review in the works but it's not q...
Hi everyone,Another installment of news and stats for you. But before we get into that, as you'll hopefully know we have our Corporate Social Media Summit taking place in London tomorrow and Thursd...