All Latest Articles

GUEST POST: social is now dominating time spent online - and brands aren't keeping up

Nick Johnson, (Nov 2, 2010)

This is our first guest post  - and was written by Justin Kistner, Sr. Product Marketing Manager for Social and Hope Frank, CMO from Webtrends. Meet them in London on November 17th and 18th at our...

Tuesday Update: Are Skittles really bigger than Britney and Gaga??

Nick Johnson, (Nov 2, 2010)

Hi everyone, Lots of interesting movements for corporate social media news last week, just see below Facebook and  PayPal get hitched Proving yet again that it is at the forefro...

Tuesday Update: Is Twitter the best marketing channel available in social media?

Nick Johnson, (Oct 26, 2010)

Hi everyone,It's that (wonderful) time again! See below for the biggest corporate social media news over the last 7 days: Location based social media: the pros and cons for your companyLocation ba...

Tuesday Update: Conclusive proof that there's a point to social media marketing..?

Nick Johnson, (Oct 19, 2010)

Hi everyone, This  is the first of our weekly Updates - collating the biggest stories in corporate social media over the last week. So, without further ado...   Social media drives sales... There...

just how much should Gap listen to their consumers about their logo?

Nick Johnson, (Oct 12, 2010)

OK, so social media's supposed to be a great tool for you to have a conversation with your consumers. Fine.   But how much should you listen? Gap have been in the news recently. A week or so ago,...

Foursquare 2.0's unnoticed gamechanger?

Nick Johnson, (Sep 21, 2010)

Hi again everyone. I'm getting back into the swing of things after a holiday. Sorry it has taken so long. Anyway , I don't know whether you noticed - in al the furore about the revelation that the...

remember that awesome conference in the US? It's coming to Europe

Nick Johnson, (Aug 4, 2010)

You read that right. The Corporate Social Media Summit was such a big success in the USA, we thought it only fair to bring it over to the other side of the pond. The European version's taking place...

How big is social media in the UK? STATS

Nick Johnson, (Jul 30, 2010)

A social media consultancy - Simply Zesty - are opening up a UK office so have compiled a video on the state of the 'social media market' in the UK. Really interesting - and a wonderfully good fit...

Esteban Contreras from Samsung on why your customers use Twitter - and the 5 C's

Nick Johnson, (Jul 22, 2010)

Hi guys, We recorded the whole of the NYC Corporate Social Media Summit from last month, and it's available to buy from here. I thought you might find it useful to get a sample of what you can lo...

video interviews - how to create an employee social media strategy that doesn't ruin your reputation

Nick Johnson, (Jul 21, 2010)

Hi everyone,Today I thought I'd share some of the video interviews that Served Fresh Media conducted for me on site at the US Corporate Social Media Summit. I've picked three  - there are fiftee...

making sense of the wealth of info at a social media director's fingertips

Nick Johnson, (Jul 15, 2010)

Continuing my approach of sharing the wealth, I've embedded below some slides from Stefan Heeke. Stefan is Director of Interactive Communications at Siemens - and spoke at the Corporate Social Medi...

"Social networking is a means to an end. You need to understand what that end is."

Nick Johnson, (Jul 9, 2010)

I've just been reading a slideshow that a Google staffer has put out recently. The basic premise is that Facebook does not accurately reflect 'real social networks'. When you 'friend' someone on Fa...

Loic LeMeur on the wrong terminology

Nick Johnson, (Jul 8, 2010)

Great video from Loic LeMeur on how the use of particular vocabulary is symptomatic of the wrong approach to social media. If you're talking about "impressions, impressions, impressions" and "camp...

Using Twitter in your company - advice from Samsung

Nick Johnson, (Jul 7, 2010)

Just back from holiday and thought I'd share some more media from the conference last month. First up, some slides from the wonderful Esteban Contreras, who is Social Media Manager from Samsung Ele...

comment and content from around the web on the Corporate Social Media Summit 2010

Nick Johnson, (Jun 18, 2010)

Hi everyone,I've just returned our inaugural Corporate Social Media Summit in the USA after an absolutely great couple of days. There was a fantastic community of social media practitioners in a...

stripped to the bone marketing results

Nick Johnson, (Jun 7, 2010)

LAST WEEK'S RESULTS 22% of our traffic from referring sites 34% direct traffic 11% search engines 33% ‘other’ Top 5 Traffic sources Direct traffic (22%) Google Ads (20%) Organic Searc...

"[There's] an inability to distinguish impact from ROI [in the corporate social media community]

Nick Johnson, (Jun 4, 2010)

Hi, As part of the run-up to the Corporate Social Media Summit, I've been conducting some interviews with speakers from the event. I recently had a chance to ask some questions of Don Barthomew, ...

4 weeks, 1 post - and the shattering of a Google Analytics mystery...

Nick Johnson, (May 28, 2010)

Hello again. Sorry about the delay. I've been busy, honest - running this and then preparing for this - which has rather taken on a life of it's own recently. We've got about 130 attendees so far, ...

An interview with yours truly (!)

Nick Johnson, (May 28, 2010)

Yesterday, Rohit Bhargava put up an interview with me on his blog. The interview focuses on what I've learnt from marketing the Corporate Social Media using social media channels. It refers to thi...

"Just because you think about your company 24/7 doesn’t mean everyone else does"

Nick Johnson, (May 26, 2010)

By way of an apology for my frankly inexcusable lack of posts, below is a short interview with Bill Tolany, Head of Integrated Media at Whole Foods Market. Bill is speaking with us in the run-u...

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