All Latest Articles

Taking social media outcries seriously, art or science?

Nick Johnson, (Sep 26, 2011)

This article was written by Alex Wilson When does a social media trend become a problem? Large companies today frequently come up against the anger of individuals on the internet, channelled thro...

regulated industries and social media, Facebook's (negative) new changes, and an introduction to gamification

Nick Johnson, (Sep 23, 2011)

Hi all, Four interesting pieces for you today, so straight into it Regulated industry sets up common standards for social media use Social media for regulated industries is a difficult game. L...

Gamification: Where game dynamics meet marketing

Nick Johnson, (Sep 23, 2011)

This article was written by Alex Wilson What is gamification? Gamification is a growing aspect of business marketing, often making use of social media to engage existing and potential customers...

Facebook for customer service, case studies from Virgin and Park Bench, and why b2b social media will explode

Nick Johnson, (Sep 13, 2011)

Hi all, Some great content this week - focusing on how to get better engagement on your Facebook page; some predictions on social media adoption over the next year; how to use Facebook for custo...

Case studies from Toyota, Ariel and HSBC - along with a look at the power of negative reviews

Nick Johnson, (Sep 6, 2011)

Hi everyone, and welcome to your latest installment of our Tuesday Update.This week we’re covering stories about Toyota, HSBC and Ariel, along with an assessment of the power of negative reviews....

Hello world!

Nick Johnson, (Aug 30, 2011)

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!...

Corporate Social Media's death; IKEA's innovative new campaign; the power of social TV and more

Nick Johnson, (Aug 30, 2011)

Hi all, This week's Tuesday Update features an in-depth look at recent forays into social from IKEA and The VMAs, 15 other recommended social media case studies; info on Klout's most recent additi...

IKEA's innovative new campaign is good - but doesn't go far enough

Nick Johnson, (Aug 30, 2011)

IKEA have recently launched their ‘Go Happy To Bed’ campaign - which focuses on an integration of Facebook Connect with YouTube. After a short introductory video, the campaign asks to connect ...

Topshop, Turkcell, Dunkin Donuts and the return of The Great Social Media Experiment

Nick Johnson, (Aug 23, 2011)

Hi everyone, We've got three great case studies for you this week, along with a news piece and an introduction to the second of our "Great Social Media Experiments". Case Studies Topshop and SCVNG...

Obama Joins Foursquare

Nick Johnson, (Aug 23, 2011)

A few weeks ago, popular location-based networking site Foursquare, announced they had reached the 10 million member plateau. Last week, President Barack Obama decided he too wanted to join the pa...

An introduction to our newest social media experiment

Nick Johnson, (Aug 23, 2011)

We at USM are obviously interested in the impact social media has on marketing strategies (it's why we've produced this). So we've recently kicked off a new experiment, to try to assess the value o...

Greenpeace’s Use of Social Media in Rainforest Campaigns

Nick Johnson, (Aug 11, 2011)

This is a special report from Rachel Stine - in collaboration with Ethical Corporation Only eight months into the year, Barbie has already accomplished an impressive number of personal and caree...

Seat and Universal case studies; What Google+ means for you; and the dawn of social media for customer service

Nick Johnson, (Jul 19, 2011)

Google+ for Chief Marketing Officers (and anyone who works in marketing for big corporates) One of our favourite bloggers on social media practice - Chris Brogan - has written up a list of ten poi...

Customer service through social media: the game has changed

Nick Johnson, (Jul 19, 2011)

The rise of social media has changed customer service beyond recognition. In today’s competitive landscape, customer service is more important than ever. A company’s reputation for satis...

Car-maker Seat try out social media - and get it all wrong

Nick Johnson, (Jul 19, 2011)

Whilst car manufacturers like Ford, General Motors and Toyota have long been active - and successful - on social networks, Spanish car maker Seat is only just dipping its toe in the water. They'...

Gamification case studies; Foursquare for business analysis; Versace and Hershey's crisis management approach

Nick Johnson, (Jul 12, 2011)

Hi all,A lot to cover this week - so straight to it:5 case studies on how to use gamification at your company The buzzword of the year has been covered with practical case studies (just as we like ...

Nike's NBA campaign; the stupidity of (some) hotel chains and a surprise about integrated marketing

Nick Johnson, (Jun 14, 2011)

Hi all, Before we get to this week's articles, a request. We're currently putting together an in-depth, 60+ page report on social media impact measurement. As part of the report, we have put togeth...

Geico's Brostache campaign, social media measurement, Sony and Foursquare, and advertising on Twitter

Nick Johnson, (May 31, 2011)

Hi all, Hope you're all well and feeling suitably refreshed after the long weekend! I spent about eight hours stationary on a motorway (highway), so mixed results for me... Anyway, onto our key sto...

Mercedes' Tweet Race; Twitter vs the UK Courts; the weaknesses of B2B social media and the true cost of social media engagement

Nick Johnson, (May 24, 2011)

Hi all, Another roundup of the big social media stories this week, starting with Mercedes Benz Tweet Race Case Study Quick set of results from Mercedes Benz’s recent ‘Tweet Race’ campaign on ...

B2B social media needs to stand up and be counted

Nick Johnson, (May 24, 2011)

There simply aren’t enough great examples of B2B Social Media out there. Having spent the past few months deep in the world of research speaking to just about every B2B company in the United Stat...

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