All Latest Articles

Seat and Universal case studies; What Google+ means for you; and the dawn of social media for customer service

Nick Johnson, (Jul 19, 2011)

Google+ for Chief Marketing Officers (and anyone who works in marketing for big corporates) One of our favourite bloggers on social media practice - Chris Brogan - has written up a list of ten poi...

Customer service through social media: the game has changed

Nick Johnson, (Jul 19, 2011)

The rise of social media has changed customer service beyond recognition. In today’s competitive landscape, customer service is more important than ever. A company’s reputation for satis...

Car-maker Seat try out social media - and get it all wrong

Nick Johnson, (Jul 19, 2011)

Whilst car manufacturers like Ford, General Motors and Toyota have long been active - and successful - on social networks, Spanish car maker Seat is only just dipping its toe in the water. They'...

Gamification case studies; Foursquare for business analysis; Versace and Hershey's crisis management approach

Nick Johnson, (Jul 12, 2011)

Hi all,A lot to cover this week - so straight to it:5 case studies on how to use gamification at your company The buzzword of the year has been covered with practical case studies (just as we like ...

Nike's NBA campaign; the stupidity of (some) hotel chains and a surprise about integrated marketing

Nick Johnson, (Jun 14, 2011)

Hi all, Before we get to this week's articles, a request. We're currently putting together an in-depth, 60+ page report on social media impact measurement. As part of the report, we have put togeth...

Geico's Brostache campaign, social media measurement, Sony and Foursquare, and advertising on Twitter

Nick Johnson, (May 31, 2011)

Hi all, Hope you're all well and feeling suitably refreshed after the long weekend! I spent about eight hours stationary on a motorway (highway), so mixed results for me... Anyway, onto our key sto...

Mercedes' Tweet Race; Twitter vs the UK Courts; the weaknesses of B2B social media and the true cost of social media engagement

Nick Johnson, (May 24, 2011)

Hi all, Another roundup of the big social media stories this week, starting with Mercedes Benz Tweet Race Case Study Quick set of results from Mercedes Benz’s recent ‘Tweet Race’ campaign on ...

B2B social media needs to stand up and be counted

Nick Johnson, (May 24, 2011)

There simply aren’t enough great examples of B2B Social Media out there. Having spent the past few months deep in the world of research speaking to just about every B2B company in the United Stat...

Facebook 'brand tagging', corporate suicide, customer service and geo-social networking

Nick Johnson, (May 17, 2011)

Hi everyone, Quite a 'geeky' Tuesday Update this week. We're focusing more on macro-trends than on corporate case studies this week. There are some really interesting pieces of analysis, surveys an...

Social media job titles make me want to vomit

Nick Johnson, (May 5, 2011)

Too many social media job titles make practitioners sound like children. Something that has been irritating me increasingly over the last few weeks is the amount of ridiculous social-media based j...

Our second Corporate Social Media Summit has launched - with Kodak, Southwest, Coca Cola, Dell and a 95% approval rating..

Nick Johnson, (Feb 22, 2011)

Hi guys, Lots of posts today - but I reckon this is the one I'm most excited about. Our 2011 Corporate Social Media Summit New York has launched. And it's bigger and better than 2010. I'm absolutel...

73% of companies plan on using social media for customer service by end of 2011 - and other stories...

Nick Johnson, (Feb 22, 2011)

Hi everyone, After a long (slightly longer than planned, actually) gestation, the first State of Corporate Social Media briefing is ready and waiting to be downloaded. If you've already requested a...

Umbro on using the data generated by social media to inform brand strategy

Nick Johnson, (Dec 9, 2010)

Hi everyone, Quick heads up - we've just released the first free presentation from last month's Corporate Social Media Summit Europe. It's from Tom Burrow and Stephen Corlett at Umbro, Head of Soci...

The Corporate Social Media Survey - please fill in and pass on!

Nick Johnson, (Nov 26, 2010)

Hi everyone, As the end of the year draws close, I thought now would be an opportune time to conduct a short survey on corporate social media use. I'll be sending this out to as many social media p...

#csm10 - some of the best bits

Nick Johnson, (Nov 23, 2010)

Hi everyone, It has taken me four days, but I'm finally able to sit down and do a short blog on last week's Corporate Social Media Summit. There's a more thorough review in the works but it's not q...

Tuesday Update: social media risk, Alaska Airlines doing it wrong and B2B social media survey results

Nick Johnson, (Nov 16, 2010)

Hi everyone,Another installment of news and stats for you. But before we get into that, as you'll hopefully know we have our Corporate Social Media Summit taking place in London tomorrow and Thursd...

Tuesday Update: social gaming stats, prioritising social networks and Gap, Domino's and Lavazza case studies

Nick Johnson, (Nov 9, 2010)

Coffee, free jeans and Facebook Deals, the world of corporate social media is alive and well, see below for an up to date round up of the latest news....   Lavazza suggests you ask an Italian.. T...

Interview with Nokia's global head of social media strategy: "Keep it simple - and don't obsess over monetary value"

Nick Johnson, (Nov 5, 2010)

Hi everyone, In the build up to the Corporate Social Media Summit in London in a couple of weeks, I'll be releasing a series of short interviews with key speakers at the event. The first is with Ju...

GUEST POST: social is now dominating time spent online - and brands aren't keeping up

Nick Johnson, (Nov 2, 2010)

This is our first guest post  - and was written by Justin Kistner, Sr. Product Marketing Manager for Social and Hope Frank, CMO from Webtrends. Meet them in London on November 17th and 18th at our...

Tuesday Update: Are Skittles really bigger than Britney and Gaga??

Nick Johnson, (Nov 2, 2010)

Hi everyone, Lots of interesting movements for corporate social media news last week, just see below Facebook and  PayPal get hitched Proving yet again that it is at the forefro...

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