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With commercial power now shifting to the consumer, individuals can have a profound negative impact on a businesses reputation in the market place. How do companies cope with this fundamental chang...
[G]ood day everyone, Welcome to this week's Tuesday Update. It's an exciting one for us, because every article you'll see below is original content from the Useful Social Media team. We've decid...
Already Dell is using social media to define its new products with the help of the social networks its customers are a part of. How far will this level of consumer interaction influence future prod...
Social media can be your most cost-effective marketing tool. However, because social media invites conversation, ensuring your business understands how to use these interactions to create loyal cus...
Ratings and reviews have always played an essential role in the buying decision, even more so within the social space. However, do reviews have a commercial component, and can corporations actually...
Customer interaction via Twitter is now gaining pace. Companies are increasingly integrating Twitter into their CRM support to enhance their brand value and reduce costs. Can Twitter offer tangible...
Hi all, I hope you're all well! It's an exciting week for us - we've begun to scale up the amount of useful analysis and insight we put out, and our first story - an investigation into Google+ -...
As the new kid on the block, Google+ is gaining followers at a rapid pace. The question is should businesses be paying attention to it right now? Launched at the end of June as an invitation-o...
Hello all, I've just got back from the European Corporate Social Media Summit (a little early - lunch is still ongoing, but it's in Will's capable hands) and I thought I would pull together the ...
A look at gamification: the new trend that is changing the way we interact Gamification has been one of the hottest terms in marketing over the past year and it shows no sign of slowing going into...
Infographic Timeline: A look at the history behind Social Commerce Social Commerce has been one of the hottest terms in social over the past year and it shows no sign of slowing. As corporations w...
Hi everyone, Welcome back to another dose of social media news, analysis and best practice. Straight to it: What's the point of Google+ pages? Yesterday Google announced their long sought-afte...
So, Google+ have just launched their 'Pages' feature for businesses wanting to leverage the new social network. I've just set up the USM page, and once I'd clicked create I sat back and wond...
Hi everyone, Back to the regulation five pieces of best practice this week, covering customer service, using Twitter for marketing, and what you can learn about social media from the US presiden...
Hi everyone, Hope you're all having a good week, and welcome to this edition of our Tuesday Update. On to business... How to react when your employees complain via Facebook It has alway...
Hello everyone, It's been a really busy week, but we've got some fantastic stories for you. Happy Tuesday! Provisional results from the #scsm12 released Every year we put together our 'State o...
Hi all, Hope you're well! Four posts and a request for help this week: Social media customer service is a failure And that's according to Frank Eliason, formerly @comcastcares and now SVP o...
Good morning/afternoon everyone, Hope you're all having a wonderful day! Plenty to get through this week: from key learnings on b2b social media; to an interview on how Verizon use social med...
Hi everyone, First off apologies for last week. We moved servers and managed to screw up our blog at exactly the wrong time (ie roughly one minute after sending the Tuesday Update). For those of...
Hi everyone, As you may know, the whole USM team has been researching social media trends and growth areas for 2012. I wanted to share a few of the broad conclusions we came to last week when we...