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Hello everyone, It's been a really busy week, but we've got some fantastic stories for you. Happy Tuesday! Provisional results from the #scsm12 released Every year we put together our 'State o...
Hi all, Hope you're well! Four posts and a request for help this week: Social media customer service is a failure And that's according to Frank Eliason, formerly @comcastcares and now SVP o...
Good morning/afternoon everyone, Hope you're all having a wonderful day! Plenty to get through this week: from key learnings on b2b social media; to an interview on how Verizon use social med...
Hi everyone, First off apologies for last week. We moved servers and managed to screw up our blog at exactly the wrong time (ie roughly one minute after sending the Tuesday Update). For those of...
Hi everyone, As you may know, the whole USM team has been researching social media trends and growth areas for 2012. I wanted to share a few of the broad conclusions we came to last week when we...
This article was written by Alex Wilson When does a social media trend become a problem? Large companies today frequently come up against the anger of individuals on the internet, channelled thro...
Hi all, Four interesting pieces for you today, so straight into it Regulated industry sets up common standards for social media use Social media for regulated industries is a difficult game. L...
This article was written by Alex Wilson What is gamification? Gamification is a growing aspect of business marketing, often making use of social media to engage existing and potential customers...
Hi all, Some great content this week - focusing on how to get better engagement on your Facebook page; some predictions on social media adoption over the next year; how to use Facebook for custo...
Hi everyone, and welcome to your latest installment of our Tuesday Update.This week we’re covering stories about Toyota, HSBC and Ariel, along with an assessment of the power of negative reviews....
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Hi all, This week's Tuesday Update features an in-depth look at recent forays into social from IKEA and The VMAs, 15 other recommended social media case studies; info on Klout's most recent additi...
IKEA have recently launched their ‘Go Happy To Bed’ campaign - which focuses on an integration of Facebook Connect with YouTube. After a short introductory video, the campaign asks to connect ...
Hi everyone, We've got three great case studies for you this week, along with a news piece and an introduction to the second of our "Great Social Media Experiments". Case Studies Topshop and SCVNG...
A few weeks ago, popular location-based networking site Foursquare, announced they had reached the 10 million member plateau. Last week, President Barack Obama decided he too wanted to join the pa...
We at USM are obviously interested in the impact social media has on marketing strategies (it's why we've produced this). So we've recently kicked off a new experiment, to try to assess the value o...
This is a special report from Rachel Stine - in collaboration with Ethical Corporation Only eight months into the year, Barbie has already accomplished an impressive number of personal and caree...
Google+ for Chief Marketing Officers (and anyone who works in marketing for big corporates) One of our favourite bloggers on social media practice - Chris Brogan - has written up a list of ten poi...
The rise of social media has changed customer service beyond recognition. In today’s competitive landscape, customer service is more important than ever. A company’s reputation for satis...
Whilst car manufacturers like Ford, General Motors and Toyota have long been active - and successful - on social networks, Spanish car maker Seat is only just dipping its toe in the water. They'...