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How trending can impact overall market penetration and conversion

adaptive, (Jan 9, 2012)

Spotting a trend and then leveraging it for a marketing or promotional campaign can deliver powerful commercial advantages to corporations. But how do you spot a trend? And how should your business...

The challenge of KPIs: developing a new set for social

adaptive, (Dec 21, 2011)

Organisations can often focus obsessively on their KPIs. The success or failure of an initiative is determined by progress against one or more established indicators. But social media has lain wast...

This week's Tuesday Update, with BMW, f-commerce and Zynga

adaptive, (Dec 20, 2011)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Social media recommendations lead to purchases A new report that has also been turned into a great i...

Understanding the ROI of social media

adaptive, (Dec 19, 2011)

ROI has been one of the major focus points when organisations attempt to measure the success of their social media activity, but can traditional ROI measures offer reliable metrics in the social sp...

Social media analytics tools - tested and rated

adaptive, (Dec 16, 2011)

Using social media isn’t enough; effective use is what counts. But how do you know if you’re being effective? Analytics. There are dozens of social media analytics applications that will help y...

The power of social reviews: It’s good to share

adaptive, (Dec 15, 2011)

Pioneered by Amazon and now adopted by every online retailer, reviews and recommendations have become a familiar sight right across the Internet. With Facebook removing its reviews tab, how should ...

Social media reputation monitoring

adaptive, (Dec 14, 2011)

Thanks to the rise of social networks, companies can now actually measure their reputation and the sentiments towards them without doing any hard empirical research. Which tools can do this? And ho...

OPINION: What is Gamification, and should you bother finding out?

Anonymous, (Dec 13, 2011)

What is Gamification? So what is gamification? It is a question that increasingly being asked by marketers around the world. Is it just ‘buzz’ word that’s fashionable for the time being, or ...

'Discountitus' and reputation tarnishing

adaptive, (Dec 13, 2011)

One of the fundamental components of an organisation’s presence on social media networks is to protect their reputations. Trust is emerging as a vital part of a business’ social media interacti...

Semantic social marketing: the next big thing?

adaptive, (Dec 13, 2011)

The semantic social web has the potential to change the way businesses market to individual customers. Will consumers – and networking sites - be willing to share enough information to make it a ...

Managing the negative

adaptive, (Dec 13, 2011)

With commercial power now shifting to the consumer, individuals can have a profound negative impact on a businesses reputation in the market place. How do companies cope with this fundamental chang...

This week's Tuesday Update - with Dell, QVC and Etsy

Nick Johnson, (Dec 6, 2011)

[G]ood day everyone, Welcome to this week's Tuesday Update. It's an exciting one for us, because every article you'll see below is original content from the Useful Social Media team. We've decid...

Made by Us: How Dell leverage consumer interaction for product development

Nick Johnson, (Dec 6, 2011)

Already Dell is using social media to define its new products with the help of the social networks its customers are a part of. How far will this level of consumer interaction influence future prod...

It’s a conversation, not a campaign: How to move beyond marketing to truly leverage social’s power

adaptive, (Dec 6, 2011)

Social media can be your most cost-effective marketing tool. However, because social media invites conversation, ensuring your business understands how to use these interactions to create loyal cus...

Social shopping

adaptive, (Dec 2, 2011)

Ratings and reviews have always played an essential role in the buying decision, even more so within the social space. However, do reviews have a commercial component, and can corporations actually...

Is Twitter the call centre of the future?

adaptive, (Dec 1, 2011)

Customer interaction via Twitter is now gaining pace. Companies are increasingly integrating Twitter into their CRM support to enhance their brand value and reduce costs. Can Twitter offer tangible...

UK vs US social consumers, VH1 social strategist interview, niche social networks and more

Nick Johnson, (Nov 29, 2011)

Hi all, I hope you're all well! It's an exciting week for us - we've begun to scale up the amount of useful analysis and insight we put out, and our first story - an investigation into Google+ -...

Is Google+ a Facebook killer?

adaptive, (Nov 29, 2011)

As the new kid on the block, Google+ is gaining followers at a rapid pace. The question is should businesses be paying attention to it right now?  Launched at the end of June as an invitation-o...

7 key tweets from #csmeu

Nick Johnson, (Nov 29, 2011)

Hello all, I've just got back from the European Corporate Social Media Summit (a little early - lunch is still ongoing, but it's in Will's capable hands) and I thought I would pull together the ...

Gamification, reputation management, creating your social media voice and our new facelift

Nick Johnson, (Nov 22, 2011)

A look at gamification: the new trend that is changing the way we interact Gamification has been one of the hottest terms in marketing over the past year and it shows no sign of slowing going into...

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