All Latest Articles

This week’s Wednesday update with f-commerce, Reckitt Benckiser's Facebook-only product launch, and gamified pizza orders

admin, (Feb 15, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… 15% increase in revenue with Facebook app [A]s the number of Facebook commerce apps grows, choosing the ...

Turn critics into advocates

admin, (Feb 15, 2012)

Everybody gets criticized on social media. It’s common sense; sometime someone’s going to offer a review that’s less than complimentary. One hairdresser I knew had a laptop in his reception...Premium`

The path to social media maturity - a hypothesis on corporate social media development

Nick Johnson, (Feb 14, 2012)

In the run-up to the release of the 2012 State of Corporate Social Media briefing, we will be publishing a series of selected highlights from the document. To find out more about the State of Corpo...

The 5 best brands on social media - according to corporate social media practitioners

Nick Johnson, (Feb 10, 2012)

Hi everyone, I'm in the midst of writing up this year's State of Corporate Social Media briefing. One of the questions we ask is "Which 3 companies are best at using social media?". I've just...

A celebration of brilliant corporate social media best practice

Nick Johnson, (Feb 9, 2012)

Hi everyone, When we started Useful Social Media in late 2009, we did so in response to a gap in the market. After I started looking around at the opportunities companies had to learn social med...

This week’s Wednesday update with M&S on TV, video ads and Starbucks AR

admin, (Feb 8, 2012)

This week we give you 9 key tips to make your Twitter account more engaging, insight on Ford's efforts to deliver better customer service over social media, M&S's foray into smart TV...

This week’s Wednesday update with bald Barbie, personalised soup and virtual currency

admin, (Feb 1, 2012)

Hi all, Hope everyone is well? Plenty of news across the social web this week… LinkedIn and Twitter ad revenue will slow [A]ccording to a new report from eMarketer, the ad revenues of two...

Buying Facebook fans: quantity or quality – both or neither?

admin, (Jan 27, 2012)

A PR agency can deliver 50,000 new Facebook ‘likes’ but where did those potential customers come from? Can they be qualified? And can corporations base their marketing on this data? [F]acebo...

This week’s Wednesday update with social gaming profiles, app loyalty, and new social markets

admin, (Jan 25, 2012)

Hi all, Hope everyone is well? We've moved our weekly update and will be posting on a Wednesday from now on. So, onto the social news and analysis of the week! Tech companies need to be more...

Social Law: Social Media Regulation and Policy

admin, (Jan 19, 2012)

The days of anything goes within the social media space are gone. Regulation and legislation now have a profound influence on your company’s social media policyIn the 1990s and early part of ...Premium`

Facebook selling: changing the face of retailing?

admin, (Jan 18, 2012)

Once considered commercial suicide, commerce on Facebook is becoming well established and could be your company’s most lucrative sales channel It’s a cliché, of course, but the speed with w...

The Long Tail of Social Media

admin, (Jan 17, 2012)

Establishing that social media is good for contacting many customers en masse is easy. It can catch a lot of people and its appeal is broad. Except when it isn’t. Many businesses are finding t...

This week’s Tuesday update with bad reviews are good, inbound marketing advice and tracking Facebook page growth

admin, (Jan 17, 2012)

Hi all, Hope everyone is well? Your news update across the social web this week… Social media proliferation out of control in corporations [A] report just out from Jeremiah Owyang of the ...

This week’s Tuesday update with teen texting, Facebook likes and the rise of G-commerce

admin, (Jan 10, 2012)

Hi all, Hope everyone is well, and Happy New Year! Lots of activity in social media this week to get the Olympic year started… Teen tech users still like face-to-face contact [I]f your bu...

How trending can impact overall market penetration and conversion

admin, (Jan 9, 2012)

Spotting a trend and then leveraging it for a marketing or promotional campaign can deliver powerful commercial advantages to corporations. But how do you spot a trend? And how should your business...

The challenge of KPIs: developing a new set for social

admin, (Dec 21, 2011)

Organisations can often focus obsessively on their KPIs. The success or failure of an initiative is determined by progress against one or more established indicators. But social media has lain wast...

This week's Tuesday Update, with BMW, f-commerce and Zynga

admin, (Dec 20, 2011)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Social media recommendations lead to purchases A new report that has also been turned into a great i...

Understanding the ROI of social media

admin, (Dec 19, 2011)

ROI has been one of the major focus points when organisations attempt to measure the success of their social media activity, but can traditional ROI measures offer reliable metrics in the social sp...

Social media analytics tools - tested and rated

admin, (Dec 16, 2011)

Using social media isn’t enough; effective use is what counts. But how do you know if you’re being effective? Analytics. There are dozens of social media analytics applications that will help y...

The power of social reviews: It’s good to share

admin, (Dec 15, 2011)

Pioneered by Amazon and now adopted by every online retailer, reviews and recommendations have become a familiar sight right across the Internet. With Facebook removing its reviews tab, how should ...