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Practitioner Interview: Unum Insurance

adaptive, (Mar 28, 2012)

[U]num, an insurance company providing Income Protection, has made social media central to its integrated £5 million, 3-year campaign, which launched last year. Unum has evolved over the past for...

How can Facebook improve f-commerce for brands?

Nick Johnson, (Mar 28, 2012)

Prompted by this article in Fast Company, I've been thinking about f-commerce recently. As Farhad Manjoo mentions in his article, there was an awful lot of hype and bluster around f-commerce n...

Wednesday Update: Domino's new 'social pizza', Facebook brand engagement opportunities and social ROI discovery

Nick Johnson, (Mar 21, 2012)

[H]i everyone, And welcome to this week's roundup of the biggest stories from around the (corporate) social web! This week, we cover Domino's new 'social pizza' campaign, the discovery of social...

What department is your social media team a part of?

Nick Johnson, (Mar 20, 2012)

As part of the lead up to the launch of the State of Corporate Social Media 2012 briefing, we are publishing several excerpts from the briefing. To sign up for a free copy of the whole briefing whe...Premium`

How social media could change the world of micropayments

adaptive, (Mar 20, 2012)

[M]icropayments have been talked about for years. They have been tried online, but social media could be the space where they really take off. Selling goods via smart phone apps, and through Twitte...

How is the rise of social affecting your SEO?

adaptive, (Mar 19, 2012)

[C]orporations have worked hard to develop their SEO to the point where they can positively affect their ranking on Google. With the advent of social media and the plethora of new links back to the...

Social Media: The Rules of Engagement

adaptive, (Mar 15, 2012)

[S]ocial media carries many associated risks. None more so than the fear of someone doing something ‘wrong’ - and with 73% of companies with more than three people active on social media, corpo...

Who should own your social media strategy?

adaptive, (Mar 14, 2012)

[W]here should social media management be situated in a corporation? Traditionally marketing was a separate activity to customer service. Today, social media touches on each of these departments an...

This week's Wednesday update including Fanta on Facebook, AR campaigns and m-commerce stats

adaptive, (Mar 14, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… More data management at Moneysupermarket [U]nderstanding that data is king in their sector of the market...

Which are the most useful social media metrics for your company?

Nick Johnson, (Mar 9, 2012)

As part of the build up to the release of our State of Corporate Social Media 2012 briefing, I'm writing a series of blog posts on specific charts from the briefing. This post will focus on one...

This week's Wednesday update including Tesco's virtual fitting room, the value of social commerce and Facebook analytics

adaptive, (Mar 7, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… The high street is still relevant [C]orporations that are looking at how they can lever their online pre...

Creating Marketing Synergy

adaptive, (Mar 7, 2012)

[G]one are the days when social media sat at its own table. Companies have woken up to the fact that social needs to be part of the broader marketing and communications strategy. It’s time for...

First thoughts from Day One of #RPCC12

Nick Johnson, (Mar 6, 2012)

Hi everyone, The first day of our Crisis and Reputation conference was yesterday and day two is about to kick off. We already have an awful lot of best practice that I wanted to share with you f...

Developing a Digital IQ

Anonymous, (Mar 5, 2012)

[T]he use of IT has been transformed by disruptive technologies including the cloud and mobile communications devices. And with the rise of social media, corporations should be developing a digital...

How many members of staff work exclusively on social media for your company?

Nick Johnson, (Feb 29, 2012)

Hi all, In the run-up to the release of the 'State of Corporate Social Media 2012' briefing (get your advance copy here), I'm writing a series of blog posts based on some of the findings from ou...

This week's Wednesday update including gamification, the customer journey and social media in the Middle East

adaptive, (Feb 29, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Social media users rationalising their groups [P]romoting a corporation’s social media presence is now...

Key steps to integrate social media into your customer service

adaptive, (Feb 29, 2012)

[U]sing social media as promotional collateral is of course an excellent idea, but the sheer amount of blatant sales messages is starting to put a lot of people off. Nobody believes in free iPads a...

Practitioner Interview: American Family Insurance

adaptive, (Feb 29, 2012)

[T]he American Family Insurance history is a remarkable story that started with a single idea. A struggling insurance salesman named Herman Wittwer believed a company could make money selling auto ...

This week's Wednesday update including H&M on Google+, Nissan crowd sourcing and m-commerce success

adaptive, (Feb 22, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week…

Practitioner Interview: Autodesk

adaptive, (Feb 22, 2012)

Dan Zucker, Social Media Manager, Autodesk Dan leads a cross-functional effort to operationalize social media at Autodesk. His work involves guiding the corporate social media strategy, creating t...

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