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Practitioner Interview: Nissan India

adaptive, (Apr 18, 2012)

[N]issan, a global 500 company, is a multinational automaker, and currently offers products and services in more than 160 countries. Nissan have a clear vision to build relationships with their cus...

Socially Mobile: How marketers can use mobile to enhance social engagement

Anonymous, (Apr 11, 2012)

[T]he latest research from Ofcom reveals the love affair that Britain has with the smart phone. Over a quarter of adults now own a smart phone with this figure rising to almost half when teenagers ...

State of Corporate Social Media 2012 Briefing: Progress Report

adaptive, (Apr 11, 2012)

[U]seful Social Media asked 650+ social media practitioners about how they manage social in their company and their plans for the future.            ...

Practitioner Interview: Domino's Pizza

adaptive, (Apr 11, 2012)

[D]omino's Pizza is recognised as the world's leading pizza delivery company. Our expertise and passion for delivering hot and fresh pizzas has earned us numerous awards and the loyalty of millions...

American Express, Whole Foods Market, Dell, Gap and Boeing among 25 more corporate industry leaders meeting to debate social media’s worth

Anonymous, (Apr 11, 2012)

[L]eading companies congregate on New York to deliver sessions on how social media delivers on business goals in the corporate environment at the Corporate Social Media Summit this June 13 – 14. ...

This week's Wednesday Update including Facebook and Instagram, What a Like is worth and Nissan does Bollywood

adaptive, (Apr 11, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Nissan uses Bollywood for new campaign [N]issan have used the power of social networking via their Faceb...

This week's Wedneday update including...Social media at Ford, why brands lose Facebook fans and tweets for customer service.

adaptive, (Apr 4, 2012)

Hi all, Hope everyone is well? This week, the Wednesday Update is a customer service special - to celebrate the imminent Social Media for Customer Service Summit, in London on the 23 - 24 Apr...

Corporate Social Media 2.0

adaptive, (Apr 1, 2012)

As corporations complete constructing their social media channels what’s next in this brave new world? Social media 1.0 was all about building your corporation’s Facebook page, or setting up...

What is 'Behavioural Pricing' - and does it matter to your company?

adaptive, (Mar 28, 2012)

[I]n January, The Daily Mail published a piece about behavioural pricing and social media. The article was triggered by comments by Alex Gannett, a ‘web entrepreneur’, who was quoted as saying ...

This week's Wednesday update including flushing on Facebook, Pinterest competitions and social media in the courts

adaptive, (Mar 28, 2012)

Hi all, Hope everyone is well? Here's your pick of the latest news... Social or search? [W]ith a world gone social networking crazy, it’s still important for companies to think about whet...

Practitioner Interview: Unum Insurance

adaptive, (Mar 28, 2012)

[U]num, an insurance company providing Income Protection, has made social media central to its integrated £5 million, 3-year campaign, which launched last year. Unum has evolved over the past for...

How can Facebook improve f-commerce for brands?

Nick Johnson, (Mar 28, 2012)

Prompted by this article in Fast Company, I've been thinking about f-commerce recently. As Farhad Manjoo mentions in his article, there was an awful lot of hype and bluster around f-commerce n...

Wednesday Update: Domino's new 'social pizza', Facebook brand engagement opportunities and social ROI discovery

Nick Johnson, (Mar 21, 2012)

[H]i everyone, And welcome to this week's roundup of the biggest stories from around the (corporate) social web! This week, we cover Domino's new 'social pizza' campaign, the discovery of social...

What department is your social media team a part of?

Nick Johnson, (Mar 20, 2012)

As part of the lead up to the launch of the State of Corporate Social Media 2012 briefing, we are publishing several excerpts from the briefing. To sign up for a free copy of the whole briefing whe...Premium`

How social media could change the world of micropayments

adaptive, (Mar 20, 2012)

[M]icropayments have been talked about for years. They have been tried online, but social media could be the space where they really take off. Selling goods via smart phone apps, and through Twitte...

How is the rise of social affecting your SEO?

adaptive, (Mar 19, 2012)

[C]orporations have worked hard to develop their SEO to the point where they can positively affect their ranking on Google. With the advent of social media and the plethora of new links back to the...

Social Media: The Rules of Engagement

adaptive, (Mar 15, 2012)

[S]ocial media carries many associated risks. None more so than the fear of someone doing something ‘wrong’ - and with 73% of companies with more than three people active on social media, corpo...

Who should own your social media strategy?

adaptive, (Mar 14, 2012)

[W]here should social media management be situated in a corporation? Traditionally marketing was a separate activity to customer service. Today, social media touches on each of these departments an...

This week's Wednesday update including Fanta on Facebook, AR campaigns and m-commerce stats

adaptive, (Mar 14, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… More data management at Moneysupermarket [U]nderstanding that data is king in their sector of the market...

Which are the most useful social media metrics for your company?

Nick Johnson, (Mar 9, 2012)

As part of the build up to the release of our State of Corporate Social Media 2012 briefing, I'm writing a series of blog posts on specific charts from the briefing. This post will focus on one...

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