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AT&T on how to use data to drive your social media activity

Nick Johnson, (May 2, 2012)

  In this slideshow taken from the Corporate Social Media Summit in New York in 2011, Chris Baccus takes us through how AT & T use data to drive a better social strategy. The presentati...

Nick Johnson Interviews: Linda Rutherford, VP of PR at Southwest Airlines

Nick Johnson, (May 2, 2012)

Connect via Facebook to download an exclusive interview with Linda Rutherford, who is responsible for Southwest Airlines' PR and communications teams. Linda discusses how Southwest Airlines use ...

Should you be looking further than ROI to assess success?

admin, (May 2, 2012)

[T]he old age social media enigma of seeing social media deliver revenue is still a contentious issue, even in 2012. With 73.8% of companies saying they are not confident in attributing the right R...

This week's Wednesday update including more on the Dove Facebook app, social media in China and understanding ROI

admin, (May 2, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Hasbro use social media to threaten blogger [C]orporate social media is supported to allow companies to ...

Practitioner Interview: Eventbrite

admin, (May 2, 2012)

[E]ventbrite is an online service that people everywhere use to create, share, and join any event imaginable. Whether it's a photography class with a local artist, or a sold-out concert in a city s...

Social media data: Sorting the wheat from the chaff

admin, (Apr 25, 2012)

[S]ocial media monitoring delivers a deluge of data – some relevant and some not. It is easy to sometimes feel completely overwhelmed. The challenge facing corporate users is not to track and mea...

This week's Wednesday update includes social TV, Dove ad removal and digital personality insights

admin, (Apr 25, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Is social media for all corporations? [Y]ou would think that social media applies to any company, but a ...

This week's Wednesday update includes Reebok fitness rewards, house of horrors videos and social media login demands

admin, (Apr 18, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Per click revenues on Pinterest beat Twitter and Facebook [T]here is no doubt that F-commerce is here, b...

How gamification can boost customer interactions, train staff and improve stakeholder engagement

Anonymous, (Apr 18, 2012)

[G]artner, predicts that by 2015, more than 50% of organizations that manage innovation processes will gamify those processes”; and foresee that by 2014, a gamified service for consumer goods mar...

Practitioner Interview: Nissan India

admin, (Apr 18, 2012)

[N]issan, a global 500 company, is a multinational automaker, and currently offers products and services in more than 160 countries. Nissan have a clear vision to build relationships with their cus...

Socially Mobile: How marketers can use mobile to enhance social engagement

Anonymous, (Apr 11, 2012)

[T]he latest research from Ofcom reveals the love affair that Britain has with the smart phone. Over a quarter of adults now own a smart phone with this figure rising to almost half when teenagers ...

State of Corporate Social Media 2012 Briefing: Progress Report

admin, (Apr 11, 2012)

[U]seful Social Media asked 650+ social media practitioners about how they manage social in their company and their plans for the future.            ...

Practitioner Interview: Domino's Pizza

admin, (Apr 11, 2012)

[D]omino's Pizza is recognised as the world's leading pizza delivery company. Our expertise and passion for delivering hot and fresh pizzas has earned us numerous awards and the loyalty of millions...

American Express, Whole Foods Market, Dell, Gap and Boeing among 25 more corporate industry leaders meeting to debate social media’s worth

Anonymous, (Apr 11, 2012)

[L]eading companies congregate on New York to deliver sessions on how social media delivers on business goals in the corporate environment at the Corporate Social Media Summit this June 13 – 14. ...

This week's Wednesday Update including Facebook and Instagram, What a Like is worth and Nissan does Bollywood

admin, (Apr 11, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Nissan uses Bollywood for new campaign [N]issan have used the power of social networking via their Faceb...

This week's Wedneday update including...Social media at Ford, why brands lose Facebook fans and tweets for customer service.

admin, (Apr 4, 2012)

Hi all, Hope everyone is well? This week, the Wednesday Update is a customer service special - to celebrate the imminent Social Media for Customer Service Summit, in London on the 23 - 24 Apr...

Corporate Social Media 2.0

admin, (Apr 1, 2012)

As corporations complete constructing their social media channels what’s next in this brave new world? Social media 1.0 was all about building your corporation’s Facebook page, or setting up...

What is 'Behavioural Pricing' - and does it matter to your company?

admin, (Mar 28, 2012)

[I]n January, The Daily Mail published a piece about behavioural pricing and social media. The article was triggered by comments by Alex Gannett, a ‘web entrepreneur’, who was quoted as saying ...

This week's Wednesday update including flushing on Facebook, Pinterest competitions and social media in the courts

admin, (Mar 28, 2012)

Hi all, Hope everyone is well? Here's your pick of the latest news... Social or search? [W]ith a world gone social networking crazy, it’s still important for companies to think about whet...

Practitioner Interview: Unum Insurance

admin, (Mar 28, 2012)

[U]num, an insurance company providing Income Protection, has made social media central to its integrated £5 million, 3-year campaign, which launched last year. Unum has evolved over the past for...

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