All Latest Articles

Frank Eliason, SVP of Social Media at Citi - on how to use social media to deliver better customer service

Nick Johnson, (May 28, 2012)

Connect with Facebook to download an exclusive interview with Frank Eliason, Senior VP of Social Media at financial services giant, Citi. Frank made waves in the world of corporate social media ...

[PRESS RELEASE] Value of social media activity to be discussed by Dell, Citi, Diageo, KLM and more at East Coast's leading Summit on social medi

Anonymous, (May 25, 2012)

Over 200 senior corporate executives will gather in New York on June 13 - 14 to discuss the impact of social media on marketing, communications, commerce and future business strategy. May 25 201...

The relative value of social media advertising

adaptive, (May 25, 2012)

[W]ith ad spaces now available on all the major social media networks, do we know whether an ad on Facebook is more valuable than one on Google. Or even how do the social media ad spaces compare to...

This week's Wednesday update including GM drops Facebook ads, email engagement and social ROI

adaptive, (May 23, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… GM drops Facebook ads [F]acebook may be in the limelight because of its IPO, but according to reports in...

Building your social media team

adaptive, (May 22, 2012)

[W]ho should own social media? As social matures further, what is social expertise going to look like within business? Should we be looking at a specific social media department? Or will social sim...

#USMAwards Shortlist Announced!

Nick Johnson, (May 18, 2012)

Hello everyone, It gives us great pleasure to reveal the shortlisted companies for the first Useful Social Media Awards - held in conjunction with our Corporate Social Media Summit New York. ...

This week's Wednesday Update including motor giant tweet off, big data management and high street 'likes'

adaptive, (May 16, 2012)

Plenty of activity across the social web this week… Ford and General Motors Twitter showdown [T]he latest showdown on the Econsultancy website pits two behemoths of the motor industry against e...

Refining the new oil: Putting a value on social marketing

adaptive, (May 14, 2012)

[I]s it really possible to take social media interaction beyond a numbers game and put a real value on social-media interaction such as a Tweet, like, or share? For many businesses, the answer is i...

Global Marketing and Communications Vice-Presidents gather in New York to discuss social media's impact on future strategy [PRESS RELEASE]

Anonymous, (May 11, 2012)

Over 200 corporate executives will gather in New York on June 13 - 14 to discuss how to incorporate social media into digital marketing - and broader business - strategy. Social media has had an...

This week's Wednesday update including Timeline eye tracking, the social use of CRM and the latest Twitter showdown

adaptive, (May 9, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… How brands are using Facebook [F]acebook recently rolled out its new Timeline layout and also now have a...

Practitioner Interview: KLM

adaptive, (May 9, 2012)

[K]LM Royal Dutch Airlines was founded on 7 October, 1919 to serve the Netherlands and its colonies. KLM is today the oldest airline still operating under its original name. KLM has been part of th...

AT&T on how to use data to drive your social media activity

Nick Johnson, (May 2, 2012)

  In this slideshow taken from the Corporate Social Media Summit in New York in 2011, Chris Baccus takes us through how AT & T use data to drive a better social strategy. The presentati...

Nick Johnson Interviews: Linda Rutherford, VP of PR at Southwest Airlines

Nick Johnson, (May 2, 2012)

Connect via Facebook to download an exclusive interview with Linda Rutherford, who is responsible for Southwest Airlines' PR and communications teams. Linda discusses how Southwest Airlines use ...

Should you be looking further than ROI to assess success?

adaptive, (May 2, 2012)

[T]he old age social media enigma of seeing social media deliver revenue is still a contentious issue, even in 2012. With 73.8% of companies saying they are not confident in attributing the right R...

This week's Wednesday update including more on the Dove Facebook app, social media in China and understanding ROI

adaptive, (May 2, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Hasbro use social media to threaten blogger [C]orporate social media is supported to allow companies to ...

Practitioner Interview: Eventbrite

adaptive, (May 2, 2012)

[E]ventbrite is an online service that people everywhere use to create, share, and join any event imaginable. Whether it's a photography class with a local artist, or a sold-out concert in a city s...

Social media data: Sorting the wheat from the chaff

adaptive, (Apr 25, 2012)

[S]ocial media monitoring delivers a deluge of data – some relevant and some not. It is easy to sometimes feel completely overwhelmed. The challenge facing corporate users is not to track and mea...

This week's Wednesday update includes social TV, Dove ad removal and digital personality insights

adaptive, (Apr 25, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Is social media for all corporations? [Y]ou would think that social media applies to any company, but a ...

This week's Wednesday update includes Reebok fitness rewards, house of horrors videos and social media login demands

adaptive, (Apr 18, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Per click revenues on Pinterest beat Twitter and Facebook [T]here is no doubt that F-commerce is here, b...

How gamification can boost customer interactions, train staff and improve stakeholder engagement

Anonymous, (Apr 18, 2012)

[G]artner, predicts that by 2015, more than 50% of organizations that manage innovation processes will gamify those processes”; and foresee that by 2014, a gamified service for consumer goods mar...

Pages