All Latest Articles

Refining the new oil: Putting a value on social marketing

adaptive, (May 14, 2012)

[I]s it really possible to take social media interaction beyond a numbers game and put a real value on social-media interaction such as a Tweet, like, or share? For many businesses, the answer is i...

Global Marketing and Communications Vice-Presidents gather in New York to discuss social media's impact on future strategy [PRESS RELEASE]

Anonymous, (May 11, 2012)

Over 200 corporate executives will gather in New York on June 13 - 14 to discuss how to incorporate social media into digital marketing - and broader business - strategy. Social media has had an...

This week's Wednesday update including Timeline eye tracking, the social use of CRM and the latest Twitter showdown

adaptive, (May 9, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… How brands are using Facebook [F]acebook recently rolled out its new Timeline layout and also now have a...

Practitioner Interview: KLM

adaptive, (May 9, 2012)

[K]LM Royal Dutch Airlines was founded on 7 October, 1919 to serve the Netherlands and its colonies. KLM is today the oldest airline still operating under its original name. KLM has been part of th...

AT&T on how to use data to drive your social media activity

Nick Johnson, (May 2, 2012)

  In this slideshow taken from the Corporate Social Media Summit in New York in 2011, Chris Baccus takes us through how AT & T use data to drive a better social strategy. The presentati...

Nick Johnson Interviews: Linda Rutherford, VP of PR at Southwest Airlines

Nick Johnson, (May 2, 2012)

Connect via Facebook to download an exclusive interview with Linda Rutherford, who is responsible for Southwest Airlines' PR and communications teams. Linda discusses how Southwest Airlines use ...

Should you be looking further than ROI to assess success?

adaptive, (May 2, 2012)

[T]he old age social media enigma of seeing social media deliver revenue is still a contentious issue, even in 2012. With 73.8% of companies saying they are not confident in attributing the right R...

This week's Wednesday update including more on the Dove Facebook app, social media in China and understanding ROI

adaptive, (May 2, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Hasbro use social media to threaten blogger [C]orporate social media is supported to allow companies to ...

Practitioner Interview: Eventbrite

adaptive, (May 2, 2012)

[E]ventbrite is an online service that people everywhere use to create, share, and join any event imaginable. Whether it's a photography class with a local artist, or a sold-out concert in a city s...

Social media data: Sorting the wheat from the chaff

adaptive, (Apr 25, 2012)

[S]ocial media monitoring delivers a deluge of data – some relevant and some not. It is easy to sometimes feel completely overwhelmed. The challenge facing corporate users is not to track and mea...

This week's Wednesday update includes social TV, Dove ad removal and digital personality insights

adaptive, (Apr 25, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Is social media for all corporations? [Y]ou would think that social media applies to any company, but a ...

This week's Wednesday update includes Reebok fitness rewards, house of horrors videos and social media login demands

adaptive, (Apr 18, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Per click revenues on Pinterest beat Twitter and Facebook [T]here is no doubt that F-commerce is here, b...

How gamification can boost customer interactions, train staff and improve stakeholder engagement

Anonymous, (Apr 18, 2012)

[G]artner, predicts that by 2015, more than 50% of organizations that manage innovation processes will gamify those processes”; and foresee that by 2014, a gamified service for consumer goods mar...

Practitioner Interview: Nissan India

adaptive, (Apr 18, 2012)

[N]issan, a global 500 company, is a multinational automaker, and currently offers products and services in more than 160 countries. Nissan have a clear vision to build relationships with their cus...

Socially Mobile: How marketers can use mobile to enhance social engagement

Anonymous, (Apr 11, 2012)

[T]he latest research from Ofcom reveals the love affair that Britain has with the smart phone. Over a quarter of adults now own a smart phone with this figure rising to almost half when teenagers ...

State of Corporate Social Media 2012 Briefing: Progress Report

adaptive, (Apr 11, 2012)

[U]seful Social Media asked 650+ social media practitioners about how they manage social in their company and their plans for the future.            ...

Practitioner Interview: Domino's Pizza

adaptive, (Apr 11, 2012)

[D]omino's Pizza is recognised as the world's leading pizza delivery company. Our expertise and passion for delivering hot and fresh pizzas has earned us numerous awards and the loyalty of millions...

American Express, Whole Foods Market, Dell, Gap and Boeing among 25 more corporate industry leaders meeting to debate social media’s worth

Anonymous, (Apr 11, 2012)

[L]eading companies congregate on New York to deliver sessions on how social media delivers on business goals in the corporate environment at the Corporate Social Media Summit this June 13 – 14. ...

This week's Wednesday Update including Facebook and Instagram, What a Like is worth and Nissan does Bollywood

adaptive, (Apr 11, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Nissan uses Bollywood for new campaign [N]issan have used the power of social networking via their Faceb...

This week's Wedneday update including...Social media at Ford, why brands lose Facebook fans and tweets for customer service.

adaptive, (Apr 4, 2012)

Hi all, Hope everyone is well? This week, the Wednesday Update is a customer service special - to celebrate the imminent Social Media for Customer Service Summit, in London on the 23 - 24 Apr...

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