All Latest Articles

Press Release: The Inaugural Corporate Social Media Awards 2015 Winners Announced

Anonymous, (Jun 16, 2015)

Canon Middle East and Dollar Shave Club are among the winners at this year’s Corporate Social Media Awards

The Digital Generation, Part 1: Teens Hate Marketing, so How Do You Sell to Them?

Matt Pigott, (Jun 12, 2015)

If video (and boomers) killed the radio star, social media and Generation Y have killed sales. That’s because Gen Y doesn’t like being sold to, at least not in the traditional sense.

How To Use The New Incite Group website

Liam Dowd, (Jun 11, 2015)

We’ve just launched our new website. It’s designed to help you get the insight and analysis you need to do your job better. Read on to find out more about our new tools and features!

The Year in Marketing In Numbers [Infographic]

Mark Kersteen, (Jun 10, 2015)

Check out summation of all things marketing in this handy infographic!

The Incite Group Social Media Update

David Howell, (Jun 10, 2015)

YouTubers love product reviews. Marketers still struggling with social ROI and why Meerkat and Periscope need further development.

How Better Measurement Will Change Marketing

Mark Kersteen, (Jun 10, 2015)

There is a divide within organizations and marketing departments, but it’s quickly going away. This is the divide between what is quantifiable, and what isn’t.

Video Content: You Have 5 Seconds to Connect

Stacy Lambert, (Jun 10, 2015)

At this very moment, YouTube ad viewers everywhere are hovering their little cursors over the infamous rectangular “You can skip this ad” button. Their eyes are glued to the 5-second countdown as they anticipate their next move. When it reaches zero, they will hammer the skip button and begin watching the video of their choice without further interruption.

Social Brand Identity, Part 1: Build a Presence, One Post at a Time

Tamsin Oxford, (Jun 10, 2015)

Social media provides a powerful tool for building brand identity and tying it to the rest of the organization’s efforts.

The Future of the Brand/Agency Relationship

Mark Kersteen, (Jun 10, 2015)

We spot trends. We can’t help it. We talk to marketers, we follow the industry, and we see them coming. The changing relationship between brand marketers and external agencies has been on our radar for a while. Recently, we’ve seen some interesting developments.

Being Lazy on Social Can Tank Your Brand Image

Catherine Mitchell, (Jun 9, 2015)

Whether a household name or an up-and-coming business, having a good social media presence can make the difference between long-term survival and short-term failure.

96% of Marketers Say A Mobile Strategy is Essential

Mark Kersteen, (Jun 9, 2015)

What’s the deal with mobile, anyway? We all know it’s where everything is heading, yet most of us aren’t doing nearly enough to take advantage of it. We asked our audience to give us the scoop. Here’s what they had to say:

Hello There

Nick Johnson, (Jun 5, 2015)

The new Incite Group is designed to help you give customers the experience they demand

Storytelling in Marketing: The Success Stories

Jessica Walrack, (Apr 20, 2015)

As we learned in last week’s article, science makes a strong case for storytelling’s ability to capture attention, create connections, and engage.

Five Steps to Flawless Video Management

Mike Verrell, (Apr 15, 2015)

We’re all videographers these days, and while some have resisted the video function on their smartphones, in our business lives many of us are creating, publishing, managing or curating more video

The USM News Roundup: Latest Social Media News

Liam Dowd, (Apr 15, 2015)

Top social media motivations. How dirty is your social data? And top tips to become an Instagram star.

Inside LinkedIn

David Howell, (Apr 15, 2015)

LinkedIn has continued to carve a niche for itself amongst B2B professionals. With their recent purchase of, does this signal a shift in how LinkedIn positions itself in the social space?

Social Customer Service, Part 5: Three Boxes to Tick

Tamsin Oxford, (Apr 14, 2015)

Here are the three main takeaways from our ongoing series on social customer service.Premium`

When Brands Get Anti-Social

Matt Pigott, (Apr 14, 2015)

Last week, we looked at the ways brands are partnering together to pull off big stunts that build traction on social.

Speaker Interview: Jennifer Dominiquini on Developing a Customer-Centric Social Media Strategy

Tamsin Oxford, (Apr 9, 2015)

The Incite Group spoke with Jennifer Dominiquini, Chief Marketing and Client Experience Officer at BBVA Compass on the importance of developing a rich, customer-centric social media strategy.Premium`

Advocacy: It's Not Just for Big Brands

Stacy Lambert, (Apr 9, 2015)

With a little creativity, brands who sell more mundane products can benefit just as much from their own advocacy programs.