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Canon Middle East and Dollar Shave Club are among the winners at this year’s Corporate Social Media Awards
If video (and boomers) killed the radio star, social media and Generation Y have killed sales. That’s because Gen Y doesn’t like being sold to, at least not in the traditional sense.
We’ve just launched our new website. It’s designed to help you get the insight and analysis you need to do your job better. Read on to find out more about our new tools and features!
Check out summation of all things marketing in this handy infographic!
YouTubers love product reviews. Marketers still struggling with social ROI and why Meerkat and Periscope need further development.
There is a divide within organizations and marketing departments, but it’s quickly going away. This is the divide between what is quantifiable, and what isn’t.
At this very moment, YouTube ad viewers everywhere are hovering their little cursors over the infamous rectangular “You can skip this ad” button. Their eyes are glued to the 5-second countdown as they anticipate their next move. When it reaches zero, they will hammer the skip button and begin watching the video of their choice without further interruption.
Social media provides a powerful tool for building brand identity and tying it to the rest of the organization’s efforts.
We spot trends. We can’t help it. We talk to marketers, we follow the industry, and we see them coming. The changing relationship between brand marketers and external agencies has been on our radar for a while. Recently, we’ve seen some interesting developments.
Whether a household name or an up-and-coming business, having a good social media presence can make the difference between long-term survival and short-term failure.
What’s the deal with mobile, anyway? We all know it’s where everything is heading, yet most of us aren’t doing nearly enough to take advantage of it. We asked our audience to give us the scoop. Here’s what they had to say:
The new Incite Group is designed to help you give customers the experience they demand
As we learned in last week’s article, science makes a strong case for storytelling’s ability to capture attention, create connections, and engage.
We’re all videographers these days, and while some have resisted the video function on their smartphones, in our business lives many of us are creating, publishing, managing or curating more video
Top social media motivations. How dirty is your social data? And top tips to become an Instagram star.
LinkedIn has continued to carve a niche for itself amongst B2B professionals. With their recent purchase of Lynda.com, does this signal a shift in how LinkedIn positions itself in the social space?
Here are the three main takeaways from our ongoing series on social customer service.Premium`
Last week, we looked at the ways brands are partnering together to pull off big stunts that build traction on social.
The Incite Group spoke with Jennifer Dominiquini, Chief Marketing and Client Experience Officer at BBVA Compass on the importance of developing a rich, customer-centric social media strategy.Premium`
With a little creativity, brands who sell more mundane products can benefit just as much from their own advocacy programs.