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Social media: tool or opportunity?

admin, (Jun 18, 2012)

[S]ocial media has matured. It’s no longer a sexy new toy for a marketer. And now comes the debate. Now marketers are more familiar with social, they’re increasingly asking is a social media a ...

Announcing the winners of the #USMAwards

Nick Johnson, (Jun 13, 2012)

The winners of the inaugural Useful Social Media Awards (sponsored by our friends at Webtrends) have just been announced at the Corporate Social Media Summit in NYC. The winning, and highly comm...

This week's Wednesday update including Facebook ads, region pages and customer search

admin, (Jun 13, 2012)

Hi all, Hope everyone is well? Our pick of the latest news this week includes... Low engagement on Facebook [D]eveloping a metric for your business’ Facebook page is still proving problem...

Essential Content Production Tips: Taking a creative route towards interaction

admin, (Jun 6, 2012)

[A]ccording to IABC UK, more creative content is the most effective way to get customers tointeract and participate within the social media environment. But how to define what creativity means, in ...

This week's Wednesday update including anti-social corporates, Facebook interactivity and top 100 social brands

admin, (Jun 6, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Corporate users remain anti-social [N]ew research just out from Satmetrix, the Net Promoter has indicate...

How do you integrate social into a broader marketing strategy?

admin, (Jun 5, 2012)

[M]any companies are jumping onto social media as an additional way of marketing their products. But many are finding there’s a world of difference between setting up a Facebook page and getting ...

[PRESS RELEASE] Leading marketing and social media practitioners collaborate to judge inaugural #USMAWARDS

Nick Johnson, (Jun 5, 2012)

Some of the leading executives working in social media and marketing for big brands today are currently judging the first ever Useful Social Media Awards - a celebration of corporate social media b...

This week's Wednesday update includes mobile marketing, Volkswagen on Youtube and single customer view data

admin, (May 30, 2012)

Hi all, Hope everyone is well? The news across the social web this week… Mobile dominates social media access [A] new infographic from DMA adds more weight to the debated regarding which ...

Social media for better crisis response - insight from Gap Inc

Nick Johnson, (May 29, 2012)

Sue Kwon, Director of Social and Digital Content Strategy at Gap Inc was recently interviewed by Nick Johnson at Useful Social Media's Reputation Preservation and Crisis Communications Summit in Ne...

Frank Eliason, SVP of Social Media at Citi - on how to use social media to deliver better customer service

Nick Johnson, (May 28, 2012)

Connect with Facebook to download an exclusive interview with Frank Eliason, Senior VP of Social Media at financial services giant, Citi. Frank made waves in the world of corporate social media ...

[PRESS RELEASE] Value of social media activity to be discussed by Dell, Citi, Diageo, KLM and more at East Coast's leading Summit on social medi

Anonymous, (May 25, 2012)

Over 200 senior corporate executives will gather in New York on June 13 - 14 to discuss the impact of social media on marketing, communications, commerce and future business strategy. May 25 201...

The relative value of social media advertising

admin, (May 25, 2012)

[W]ith ad spaces now available on all the major social media networks, do we know whether an ad on Facebook is more valuable than one on Google. Or even how do the social media ad spaces compare to...

This week's Wednesday update including GM drops Facebook ads, email engagement and social ROI

admin, (May 23, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… GM drops Facebook ads [F]acebook may be in the limelight because of its IPO, but according to reports in...

Building your social media team

admin, (May 22, 2012)

[W]ho should own social media? As social matures further, what is social expertise going to look like within business? Should we be looking at a specific social media department? Or will social sim...

#USMAwards Shortlist Announced!

Nick Johnson, (May 18, 2012)

Hello everyone, It gives us great pleasure to reveal the shortlisted companies for the first Useful Social Media Awards - held in conjunction with our Corporate Social Media Summit New York. ...

This week's Wednesday Update including motor giant tweet off, big data management and high street 'likes'

admin, (May 16, 2012)

Plenty of activity across the social web this week… Ford and General Motors Twitter showdown [T]he latest showdown on the Econsultancy website pits two behemoths of the motor industry against e...

Refining the new oil: Putting a value on social marketing

admin, (May 14, 2012)

[I]s it really possible to take social media interaction beyond a numbers game and put a real value on social-media interaction such as a Tweet, like, or share? For many businesses, the answer is i...

Global Marketing and Communications Vice-Presidents gather in New York to discuss social media's impact on future strategy [PRESS RELEASE]

Anonymous, (May 11, 2012)

Over 200 corporate executives will gather in New York on June 13 - 14 to discuss how to incorporate social media into digital marketing - and broader business - strategy. Social media has had an...

This week's Wednesday update including Timeline eye tracking, the social use of CRM and the latest Twitter showdown

admin, (May 9, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… How brands are using Facebook [F]acebook recently rolled out its new Timeline layout and also now have a...

Practitioner Interview: KLM

admin, (May 9, 2012)

[K]LM Royal Dutch Airlines was founded on 7 October, 1919 to serve the Netherlands and its colonies. KLM is today the oldest airline still operating under its original name. KLM has been part of th...

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