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Measuring the Value of Social Media

adaptive, (Aug 8, 2012)

The metric of ROI is losing its weight within the social space and giving way to ROE or Return on Engagement. With the rise of social networks how does ROE apply to B2B enterprises?

Big Analytics: Social media tracking and analysis

adaptive, (Aug 7, 2012)

Social media tracking is evolving quickly with some platforms offering sophisticated analysis. How do enterprises in the B2B space gain insight into how effective their social media activity actual...

B2B vs B2C: the chase is on and the gap is closing

Anonymous, (Aug 1, 2012)

[B]2B companies using social media have been overshadowed by their B2C counterparts for a long time. And in part that's because B2Bs have thought social is just not as relevant to a company with a ...

This week's Wednesday update including gay Oreos, Intel's musicals and the rise of mobile commerce

adaptive, (Aug 1, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Oreo sparks major comments campaign [T]here is nothing like a bit of controversy to get the social netwo...

This week's Wednesday update including targeted Twitter ads, corporate blogging and mobile search revenues

adaptive, (Jul 25, 2012)

Hi all, Hope everyone is well? Welcome to this week's news update… Facebook safer driving campaign from Volkswagen [I]n a bid to cut the number of road accidents caused by drivers using m...

This week's Wednesday update including Nike virtual shoe swap, Tesco share to earn, and digital marketing strategies

adaptive, (Jul 18, 2012)

This week, our news update covers social business models, measurement and metrics, and an innovative new campaign from Nike. read on!Hi all, Hope everyone is well? Plenty of activity across the ...

There’s an app for that

adaptive, (Jul 18, 2012)

[S]ocial media apps are a new opportunity to provide additional functionality and link your brand to other networks. Deciding on whether social media apps are worth investment and how, exactly, the...

AVG: A company with social media as a fundamental part of corporate strategy

adaptive, (Jul 18, 2012)

AVG recently won the #usmaward for embedding social media throughout their organisation. We asked Jill Hunley, the company's Vice-President of Global Social Media and Online Engagement, to talk to ...

Sage: A profile of best-in-class b2b social media marketing

adaptive, (Jul 18, 2012)

Sage recently won the #usmaward for best b2b social media marketing. We asked Greg Tirico, Senior Social Media Manager for the company, to talk to us about their approach. Sage provides business...

Understanding Big Data

adaptive, (Jul 18, 2012)

Creating a social media channel strategy and campaign for a business is a relatively quick and simple task, however managing the data that results from the campaign can be a real problem. Soci...

This week's Wednesday update including GM's return to Facebook, Grandma marketing and brands at Wimbledon

adaptive, (Jul 11, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Is the Facebook honeymoon over? [F]or many brand owners the move to the Facebook Timeline page layout ha...

[PRESS RELEASE] Leading multinational companies and NGOs reveal how they use social media to create and fight reputational crisis campaigns

Anonymous, (Jul 10, 2012)

A newly published report reveals how NGOs and companies utilise the power of social media around campaign and crisis issues London 10/07/12 The 52-page business intelligence report delves int...

Social media and the law: is it a jungle out there?

adaptive, (Jul 4, 2012)

[I]t’s sometimes suggested that the social media environment is a bit “Wild West”, with businesses trying to reap the benefits, but without sufficient awareness of the attendant regulations a...

This week's Wednesday update including Facebook mums, user-generated content and Aston Martin success

adaptive, (Jul 4, 2012)

Hi all, Hope everyone is well? The news this week includes… What does a Facebook ‘like’ mean? [R]esearch from the CMO Council has revealed that the perception of a Facebook ‘like’...

This week's Wednesday update including banned Twitter campaigns, GM make friends with Facebook and social ROI is not a myth!

adaptive, (Jun 27, 2012)

Hi all, Hope everyone is well? Our pick of this week's news includes... Nike Twitter campaign banned in the UK [T]he Advertising Standards Authority has made social media history by banning...

Using social media to build a business and drive commercial value

adaptive, (Jun 26, 2012)

[T]he concept of social commerce has been around for a while, but there seems little consensus on how businesses should best approach it. The challenge is not only to build a viable and active onli...

This week's Wednesday update includes social media intelligence, mobile Mini stores and animated tweets

adaptive, (Jun 20, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Burberry tweets animated GIF [T]o celebrate gaining its one-millionth follower on Twitter, Burberry sent...

The value of social media advertising

adaptive, (Jun 19, 2012)

[A]dvertisers need to understand social media advertising is not just about placing ads it’s about context and content. Twitter, passed 10 million active users in the UK this week, Facebook ha...

Social media: tool or opportunity?

adaptive, (Jun 18, 2012)

[S]ocial media has matured. It’s no longer a sexy new toy for a marketer. And now comes the debate. Now marketers are more familiar with social, they’re increasingly asking is a social media a ...

Announcing the winners of the #USMAwards

Nick Johnson, (Jun 13, 2012)

The winners of the inaugural Useful Social Media Awards (sponsored by our friends at Webtrends) have just been announced at the Corporate Social Media Summit in NYC. The winning, and highly comm...

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