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Hi all, Hope everyone is well? Plenty of activity across the social web this week… How marketers are spending their ad budgets [N]ow in its 15th year, the 2013 Technology and Retailer Spe...
The Reactive Business: Social Media as the Customer Interface Social media powers big data and puts customer attitudes into the public domain, but finding out what customers are saying calls for ...
Our b2b social media summit took place on Tuesday and Wednesday. We thought it might be worth wrapping together the various commentary, news and opinion that came out of the show and putting it in ...
Hi all, Hope everyone is well? Plenty of activity across the social web this week… Campaign management in the cloud [I]n order to remain effective, marketing is a process that must be con...
Hi all, Hope everyone is well? Plenty of activity across the social web this week… Less than 1% of online purchases are influenced by social media [T]his is the claim from a new report fr...
It’s all falling apart: what are we going to do Every business should have a crisis management plan in place, one that has been rehearsed and practiced so that everyone knows precisely what they...
The first installment of our two-part series of crisis management over social media covers how your business can recognise a crisis brewing early, setting up crisis plans and more
Northstar look closely at a number of markets to ensure their reports are timely and accurate. Whilst 60% of Northstar UK’s quantitative and qualitative research projects are international, multi...
Hi all, Hope everyone is well? Plenty of activity across the social web this week… Bridging the gap [A] new infographic from Infosys is essential reading for all corporations that are try...
Many companies are guilty of creating a robust and well-planned strategy for social customer service delivery, but fall at the final and most important hurdle: Getting customer engagement right is ...
We have just launched our event calendar for 2013. Check it out to find out about all the new conferences we're launching to help you do your job better next year! Hi all, Wanted to give you...
Over the summer, the team and I have been doing some fairly intensive primary research with CMOs and other senior executives working in marketing around the world. Happily, all of us (Harry, Em,...
Hi all, Quick roundup of some key articles on corporate social media from the last few days: Flipboard Looks To Elevate Tablet Ads [Through Work with Flipboard]: Interesting case study on ho...
Clever use of customer social data can inform brand strategy, trends, product development and future-proof an organisation. Here are the factors you need to consider… [I]n the report ‘Is Soc...
Hi all, Hope everyone is well? Plenty of activity across the social web this week… You can’t ignore social commerce [T]he rise of social commerce hasn’t been as smooth as some had pre...
We all know that social media has become a game changer in how modern businesses operate. Research indicates that 80% of companies plan on using social media for customer service delivery by the en...
Gemalto is a leader in the development of security technology. Their expertise spans the entire process for creating digital security solutions that embed the trust of their clients and customers. ...
Hi all, Hope everyone is well? Plenty of activity across the social web this week… Grolsch re-established brand credentials [T]he beer industry has gone through a transformation over the ...
With B2B enterprises often operating within very narrow and specific sectors, social media can deliver influence that many businesses thought impossible says Dave Howell [O]ne of the key compone...
Hi all, Hope everyone is well? Plenty of activity across the social web this week… Use email to promote your social networks [A] new infographic from Experian clearly shows that email is ...