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USM 2013 Event Calendar Launched: All the best practice and strategies you need for a successful 2013!

Nick Johnson, (Sep 25, 2012)

We have just launched our event calendar for 2013. Check it out to find out about all the new conferences we're launching to help you do your job better next year! Hi all, Wanted to give you...

The three key marketing trends for 2013 - based on feedback from 100+ CMOs and senior execs

Nick Johnson, (Sep 18, 2012)

Over the summer, the team and I have been doing some fairly intensive primary research with CMOs and other senior executives working in marketing around the world. Happily, all of us (Harry, Em,...

Some useful things we saw online: Key articles on corporate social media

Nick Johnson, (Sep 17, 2012)

Hi all, Quick roundup of some key articles on corporate social media from the last few days: Flipboard Looks To Elevate Tablet Ads [Through Work with Flipboard]: Interesting case study on ho...

Drive corporate change with social media data

adaptive, (Sep 14, 2012)

Clever use of customer social data can inform brand strategy, trends, product development and future-proof an organisation. Here are the factors you need to consider… [I]n the report ‘Is Soc...

This week's Wednesday update including social commerce, new social engagement and the future of email

adaptive, (Sep 12, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… You can’t ignore social commerce [T]he rise of social commerce hasn’t been as smooth as some had pre...

The Power of Social Customer Service

adaptive, (Sep 12, 2012)

We all know that social media has become a game changer in how modern businesses operate. Research indicates that 80% of companies plan on using social media for customer service delivery by the en...

Practitioner Profile: Gemalto

adaptive, (Sep 12, 2012)

Gemalto is a leader in the development of security technology. Their expertise spans the entire process for creating digital security solutions that embed the trust of their clients and customers. ...

This week's Wednesday update including premium beer ads, interest targeting and curated content.

adaptive, (Sep 5, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Grolsch re-established brand credentials [T]he beer industry has gone through a transformation over the ...

The Art of Influence

adaptive, (Sep 5, 2012)

With B2B enterprises often operating within very narrow and specific sectors, social media can deliver influence that many businesses thought impossible says Dave Howell [O]ne of the key compone...

This week's Wednesday update including social shopping, email marketing and the dark side of social media

adaptive, (Aug 29, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Use email to promote your social networks [A] new infographic from Experian clearly shows that email is ...

The USM Q&A: The Julian Krinsky Group

adaptive, (Aug 29, 2012)

The Julian Krinsky Group Caleb Mezzy, Social Media Co-Ordinator, The Julian Krinsky Group The Julian Krinsky Group, operated by Julian Krinsky and Adrian Castelli, comprises several tightly int...

Get your colleagues and superiors onboard with social

adaptive, (Aug 29, 2012)

Getting buy-in from key internal stakeholders is a still a daily challenge. And now cost is increasing around social, there’s more pressure to show progress to your C-suite than ever. It is cr...

Q&A: Caterpillar

adaptive, (Aug 29, 2012)

For more than 85 years, Caterpillar Inc. has been making sustainable progress possible and driving positive change on every continent. With 2011 sales and revenues of $60.138 billion, Caterpillar i...

This week's Wednesday update includes Olympic brand winners, Middle East insights and gamification

adaptive, (Aug 22, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Who won gold? [T]he Olympics was awash with brands jockeying for position and exposure, but which brands...

Social media and B2B communications

adaptive, (Aug 21, 2012)

Can social media make the same impact in the B2B world as it has in the B2C sector? [T]here’s no denying social media is now a powerful force in the B2C world, but does social media work in th...

This week's Wednesday update includes tesco's digital store, Pinterest users and top brands on Instagram

adaptive, (Aug 15, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Who is using Pinterest? [W]ith more than 10 million users, Pinterest has proven itself to be not just an...

Working with social media within regulated industries

adaptive, (Aug 15, 2012)

Social media like every other aspect of business activity is impacted by current legislation – none more so than within the already highly regulated industries. It’s important to understand the...

This week's news update including conversion options for digital marketers, m-commerce and the real value of Facebook

adaptive, (Aug 8, 2012)

Hi all, Hope everyone is well? Your news update this week includes... Top 5 conversion opportunities for digital marketers [A] new infographic from Adobe gives a good insight into the oppor...

How b2b companies can build a truly social business

adaptive, (Aug 8, 2012)

It's no good just opening a Facebook page and writing a few tweets, today enterprises need to become 'social businesses' but what does this mean in the B2B context? Dave Howell reports [T]here i...

Social media has changed the face of customer service as we know it, for good

Anonymous, (Aug 8, 2012)

[T]he social landscape is forever evolving, but one thing remains certain in all this uncertainty – that your ability to serve your customers, in the channels they wish to be served in, it critic...

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