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Affiliate Marketing: The renaissance of an old favourite

adaptive, (Nov 28, 2012)

As corporations develop multiple marketing channels to reach new customer segments, affiliate marketing is moving through somewhat of a renaissance. Using members of your supply chain, or cultiv...

This week's Wednesday update including personalised ice cream ads, second screen stats and how to handle criticism

adaptive, (Nov 21, 2012)

This week we cover increasing marketing personalisation, a How To on Foursquare, and some insight on how to ready yourself for social customer service. Hi all, Hope everyone is well? Plenty of a...

This week's news update including social intelligence, brands and Instagram with search versus social marketing

adaptive, (Nov 14, 2012)

This week's Wednesday Update covers Twitter engagement metrics, how Facebook recommendations should fit into your marketing mix, and a look at brand adoption of Instagram. Read on!Hi all, Ho...

Campaign Review: Coke Zero: Unlock the 007 in you

adaptive, (Nov 14, 2012)

In the first of our campaign reviews, we look in detail at Coke Zero's recent social media Skyfall tie-up. Viral video and global brand links, but where is the social component? ...

This week's news update including B2B social media, content marketing, and real time Facebook analysis

adaptive, (Nov 7, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Best Twitter brand profile designs [P]rojecting the right image across your business’ social media cha...

This week's Wednesday update including the impact of Pinterest, engagement for more sales, and Nestlé's mission control

adaptive, (Oct 31, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Best creative Twitter campaigns [T]witter continues to be used in increasingly creative ways across a nu...

This week's Wednesday update including customer segmentation, Pinterest conversions and the impact of SoLoMo

adaptive, (Oct 24, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Are fans engaging with your brand? [Y]our company may be happy with the number of Facebook fans its has,...

Accessible Consumers: Leverage the new opportunities of SoLoMo and other new marketing channels

adaptive, (Oct 24, 2012)

The concept of multi-channel marketing has been around for a number of years. What’s changed today is that social media has delivered to corporations a level of customer access that is unpreceden...

Touchpoint Series 3: Are you ready for 1-to-1 customer communication?

adaptive, (Oct 17, 2012)

It is theoretically possible to know precisely what individual customers think about products or types of products. Are they fans of Macs or PCs; Galaxy or iPhone users; Kindle or paperback read...

Touchpoints Series 2: How to use social data to be a better business

adaptive, (Oct 17, 2012)

Big data tells us more than we ever knew about customers: their attitudes, their preferences, their dislikes, their hopes and aspirations. But is that too much, when all we want to do is make a ...

This week's Wednesday update including interactive video ads, online ad spending and top social media campaigns

adaptive, (Oct 17, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… How marketers are spending their ad budgets [N]ow in its 15th year, the 2013 Technology and Retailer Spe...

Touchpoints Series 1: Social as your customer interface

adaptive, (Oct 16, 2012)

The Reactive Business: Social Media as the Customer Interface Social media powers big data and puts customer attitudes into the public domain, but finding out what customers are saying calls for ...

The #csmb2b wrap-up: best practice highlights

Nick Johnson, (Oct 11, 2012)

Our b2b social media summit took place on Tuesday and Wednesday. We thought it might be worth wrapping together the various commentary, news and opinion that came out of the show and putting it in ...

This week's news update including social contact centres, Google's Tag Manager and social Salesforce

adaptive, (Oct 10, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Campaign management in the cloud [I]n order to remain effective, marketing is a process that must be con...

This week's news update including social media's biggest blunders, social shopping, and the growth of mobile retail.

adaptive, (Oct 3, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Less than 1% of online purchases are influenced by social media [T]his is the claim from a new report fr...

Crisis Response Part 2: Finding the right solution

adaptive, (Oct 3, 2012)

It’s all falling apart: what are we going to do Every business should have a crisis management plan in place, one that has been rehearsed and practiced so that everyone knows precisely what they...

Crisis Response Part 1: Spotting the Problem

adaptive, (Oct 3, 2012)

The first installment of our two-part series of crisis management over social media covers how your business can recognise a crisis brewing early, setting up crisis plans and more

Branding and the Social Business

adaptive, (Oct 2, 2012)

Northstar look closely at a number of markets to ensure their reports are timely and accurate. Whilst 60% of Northstar UK’s quantitative and qualitative research projects are international, multi...

This week's Wednesday update includes who is driving shopping traffic, the value of followers and the rise of faked reviews

adaptive, (Sep 26, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Bridging the gap [A] new infographic from Infosys is essential reading for all corporations that are try...

How do you get engagement right when using social for customer service?

adaptive, (Sep 26, 2012)

Many companies are guilty of creating a robust and well-planned strategy for social customer service delivery, but fall at the final and most important hurdle: Getting customer engagement right is ...

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