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This week, we look at Applebee's 'social media nightmare', evaluate social media's impact on the Super Bowl and what it means for brands, and take a look at two new startups with an impact on your job
How quickly, accurately and relevantly your brand engages with potential or existing customers is vital to understand.
An exclusive interview in our Executive Insight series - with Katie Richman, Director of Social Media Strategy and Social Media Product Development for espnW and Global X Games
In this extract from the forthcoming State of Corporate Social Media briefing, we look at how social is currently being used in large companies. Get a copy: http://usefulsocialmedia.com/StateofCSM/
Findings from the State of Corporate Social Media 2013 briefing show that social media has been adopted for far more than just marketing within large corporations
It’s all very well spending time identifying the kind of content your business needs for its social media channels, but if it isn’t disseminated right, your strategy will fail...
In this extract from the forthcoming State of Corporate Social Media briefing, we take a look at how large companies staff and organise social media.
This week's roundup of social media news from around the web features lessons on user-generated content; six key digital marketing trends for 2013 and new functionality for Facebook and Foursquare
In this piece, we reveal some of the findings from the forthcoming State of Corporate Social Media briefing. We look at the adoption rates and utility of some of the biggest social networks.
This week's roundup of news on corporate social media features a look at Skittles' use of Twitter, an interview with Bacardi's Head of Digital, another look at Facebook's new 'Graph Search' and more.
The latest in our series of interviews with leading corporate social media practitioners brings us to Nick Cifuentes, Director of Global Social Media at Ancestry.com.
The content strategy across an organisation’s social media channels is often so far removed from the brand identity that it doesn’t even come close to being content royalty, much less king. Here’s how
In this week's Wednesday Update, we take a look at Facebook's new Graph Search product, take in two leading edge social media case studies from Panera Bread and Samsung, and finish up highlighting two
This week’s Wednesday Update looks back at 2012, forward to 2013 – and highlights the one massive, critical, huge trend you can’t avoid this year.
An infographic highlighting some key findings from our recent business intelligence report on social media for reputation preservation and crisis communications.
This is the third in our series of blog posts on the big marketing themes that emerged from an in-depth period of primary research with over 100 CMOs...
This is the second in our series of blog posts on the big marketing themes that emerged from an in-depth period of primary research with over 100...
In an exclusive interview with Thomas Messett, Global Editor in Chief of Social Media at Nokia - we look at how the Finnish technology giant has leveraged social's opportunities for business...
As companies adjust to an evolved marketing landscape, they need to produce content that is engaging, affordable, tied to brand strategy and accessible.
This is the first in our series of blog posts on the big marketing themes that emerged from an in-depth period of primary research with over 100 CMOs...