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Significant gathering of corporate executives in New York to debate and discuss how marketing and communications will evolve over the next twelve months. Brands include Sony, L’Oreal, Skype and more
The Wednesday Update including: social media tools in the workplace, the importance of location in ad placement, calls to action that work and how to gain brand trust.
Brands have been witnessing a shift in how their customers locate their businesses. Where organic search was king, visual product discovery is now highly popular with Pinterest leading the way.
Data is key to vital business improvements and making sure customers remain loyal and happy.
In the run up to Incite:Marketing and Incite:Communications, we've had some very interesting conversations with Chief Marketing Officers and other...
Significant gathering of corporate executives in New York to debate and discuss how marketing and communications will evolve over the next twelve...
Marc Speichert is the Chief Marketing Officer at L'Oreal USA. He is one of 13 CMOs who contributed to the Incite: Summit East. We spent some time...
Wednesday Update including: coupon success via social media, the rise of Google+ rising smartphone usage across social networks, and a rare misfire by a leading social brand.
Individuals now have the power to influence how a brand is perceived in the market place. Cultivating your advocates is a vital part of brand development and longevity.
Is content still king in a marketing environment that is dominated by social media?
Wednesday Update including: a social imperative for CEOs, the Pepsi Like machine, and what your business can learn from the top 100 social brands.
As one of the most active groups on social media, the teen market is increasingly becoming the focus of marketing activity.
Social customer service teams need to be a part of the business whole and not isolated pockets without business-wide support.
Over 350 senior social media professionals will gather in New York next week, 12-13 June 2013 at upcoming Summit
Over the last month, we've invited executives to vote on the agenda for the forthcoming Incite:Marketing and Incite:Communications co-located...
Here are the results from last week's survey. It's not surprising that 'multi-channel' is such a buzzword. To contribute to this week's survey, head...
Over the last month, we've invited executives to vote on the agenda for the forthcoming Incite:Marketing and Incite:Communications co-located...
Brands need to step past the traditional when determining the metrics for their social customer service teams.
Wednesday Update including: how recommendation is driving video discovery, how much personal information teens now reveal and how brand loyalty has changed.
The development of social media networks as places to shop continues apace, but are brands seeing these channels deliver real value to their bottom lines?