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It's more than a fad—gamification's success is based in behavioral psychology and math, and it can build heightened connection's with your brand in a competitive landscape.
Director of Shopper Marketing to join Prudential and eBay in New York at the USA's best brand-focused marketing conference.
With consumers spending more time being ‘connected’ these days than they do sleeping, handheld digital devices are a core component of successful multichannel marketing strategies.
Curvy Kate is a hugely popular lingerie brand that shot into the public eye around six years ago. From nothing to something truly special, the brand was grown through the judicious use of social media and has used its unique proposition to speak directly to its customer base and to ensure that its brand identity remains consistent and clear.
In this case study, we meet the social minds behind Wheyhey, a UK brand that has grown from zero to hero in just three years thanks to a focused brand identity online.
In an increasingly fragmented marketing arena, where channels split and fray and split again, the marketer’s role in devising a meaningful multichannel campaign–one that takes the customer on a relatable journey, building relationships and securing conversions–is more challenging today than at any time in the history of the role.
In the fourth extract from Nick Johnson's 'The Future of Marketing", he investigates why marketing is under pressure to increase speed - and the four main ways they're doing just that.
Social media has given your customers far more power to dictate the conversation around your brand. Marketers are scrambling to respond.
Long held to be the holy grail of marketing, certain leading brands can now link customer journeys (and targeted marketing) across the online and offline worlds.
Commencal is putting a spin on social customer service with European flair
The 3rd annual Incite Summit will take place on 12-13 November in New York - bringing together 200+ major brands to debate the future of marketing
In part two of our series on the importance of visual content, we look at how to pick the best platform for your goals.
Branded content is exploding. The next stage? Becoming more visually appealing. The first part of our series on visual content.
In the second installment of our ongoing series about building a proper brand identity on social, learn HCL’s key to consistently connecting, and get advice on how to go from managing a bunch of platforms to having a tangible presence.
In the second part of our ongoing look at the changing behaviors of Millennials, Gen Z, and beyond on social media, we see what teens really think about privacy, and what you need to be doing to reach them.
“It’s Cool When a Corporation Tweets Like a Teenager. It Makes Me Want to Buy the Corporation’s Products”
In this first extract from Nick Johnson's "The Future of Marketing", he looks at why the relationship between corporations and customers is changing