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American Airlines serve 250 cities in over 40 countries with, on average, more than 3,400 daily flights. American Airlines offers up to 37 daily non-stop departures from Europe to the US
Below is a roundup of the latest news in corporate social media...
Social proofing is now well established as an engagement mechanism that works
Real time responses within an organised framework by well-trained staff are a vital part of any social media strategy
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Often seen as one of the following pack across the social media landscape, Tumblr is though, beginning to be coveted by corporations and their brands.
In our final extract from the upcoming Incite briefing, "The Accessible Consumer: Marketing and Communications to 2015". You can sign up to receive a...
Taco Bell have just won Ad Age’s “Marketer of the Year” award, having launched a new tagline, invested $280m in measured media and seen 8%...
How HR has gone social, ads on Facebook and how customer services must embrace social communication.
In Part 2 of our series on managing crises we outline the steps to take to ensure a reputation risk doesn't spiral out of control
Hasan Syed had a bad experience with British Airways, who lost his bag. It’s increasingly common for customers to tweet complaints about their...
If you haven’t seen it yet, have a look at Dunkin’ Donuts Thailand’s new ad for their ‘charcoal’ donut. Yes, that's a model in...
Every week, we ask our community for their feedback on key issues for marketers and communicators. We'll pool answers to find useful trends and...
Bridging the CMO-CIO Divide: how one exec became CMO after decades in the IT backroom Accenture have just released a report entitled "The CMO-CIO...
Twitter insight, the best times to post to on Facebook and how social commerce is expanding.
Social media engagement must move away from the broadcast model and embrace personalisation
How to combat a social media crisis: Part 1: Information is the key to your customer’s heart, but what if it’s wrong? Here’s how to get your systems secure in a social media crisis…
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In this third extract from the forthcoming Incite Briefing - "The Accessible Consumer: Transforming Marketing and Communications to 2015" - we look...
Coca Cola’s new PR campaign seeks to address fears from parents, communities and even Mayor Bloomberg on the fizzy drink’s damaging effect on...