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The award-winning marketer shares his approach.
Why should consumers want you to have their data?
We asked the speakers for Incite Summit: East what talking points have been discussed to death. Do you agree?
Bonobos, Apple, Amazon, eBay, and Rebecca Minkoff are all working to reimagine the seamless shopping experience
HSBC, AT&T, Red Bull, and Cisco make the case for putting quality content first.
Our European correspondent Nelsy Rodriguez shares her experience at Europe's biggest e-commerce show.
The speakers for Incite Summit: East share what they think are going to be the biggest game-changers over the next year
Authenticity and personalization are key for connecting with modern customers
Savvy companies that feel they are lacking in either their digital or in-store experience are on the lookout for the next best thing – partnership.
Customers associate good brands with good service, so you can guess what they associate with bad service...
Why is it harder to get Millennials' attention?
Nat Geo harnessed the passion of amateur photographers for some stunning results
New research from Deloitte, Accenture, Bitkom and the CMO Council shows just how crucial a consistent customer experience has become.
You need a detailed understanding of each customer to deliver high levels of customer service to all.
'-Rooming' isn't a surprising trend, it's the natural progression of customer behavior, and it's something marketers can capitalize on.
The newest crop of customers are a diverse and complex mix of personality types and backgrounds, but they're bound by a desire for one thing...
It’s always a struggle to get customers to convert. No matter how cool, well-publicized, or reasonably priced your product is, finding the right tools and methods for marketing it is never without its challenges.
In the next extract from our most recent white paper, learn why breaking down silos of customer information is so critical
AT&T's clever campaign built real engagement with millennials by giving them control and putting branding on the backburner
In this extract from our most recent whitepaper, learn the three keys to winning over customers with personalized, social service