All Latest Articles

MasterCard Charging into New Payments Era

adaptive, (Sep 1, 2015)

Technology is changing the way consumers pay for goods and services, while offering them more choices and convenience than ever before. That has created a challenging and competitive environment for incumbent payment systems; they must adapt and change technologically or risk becoming obsolete.

Hackers: The Mobile Threat to Back-to-School Shopping

adaptive, (Sep 1, 2015)

Large-scale security breaches and theft of customer data from retailers continues unabated, while consumer fears continue – understandably – to increase. As mobile becomes the dominant online access channel, Susan Kuchinskas examines how merchants will meet the challenge during the back-to-school shopping season.

Fun and games: How Heineken, M&M's, and the US Army craft interactive, gamified experiences

Matt Pigott, (Aug 31, 2015)

It's more than a fad—gamification's success is based in behavioral psychology and math, and it can build heightened connection's with your brand in a competitive landscape.

Mobile Digest: Amazon concedes mobile bust with Fire Phone

adaptive, (Aug 31, 2015)

Facebook hits 1 billion users in a single day, as Amazon abruptly fires engineers in its Lab126. Andrew Tolve reports.

Spotify got slammed over its privacy policy—but did anything change?

Tamsin Oxford, (Aug 24, 2015)

A new privacy policy released by Spotify last week on August 19th saw the internet rise up in consternation and outrage...

Mondelez to debate consistent brand messaging at the Incite Summit East

Nick Johnson, (Aug 21, 2015)

Director of Shopper Marketing to join Prudential and eBay in New York at the USA's best brand-focused marketing conference.

How Coca Cola conquered marketing over multiple new customer touchpoints

Matt Pigott, (Aug 20, 2015)

With consumers spending more time being ‘connected’ these days than they do sleeping, handheld digital devices are a core component of successful multichannel marketing strategies.

How curves and social nous transformed lingerie firm Curvy Kate into a phenomenon

Tamsin Oxford, (Aug 19, 2015)

Curvy Kate is a hugely popular lingerie brand that shot into the public eye around six years ago. From nothing to something truly special, the brand was grown through the judicious use of social media and has used its unique proposition to speak directly to its customer base and to ensure that its brand identity remains consistent and clear.

MSTY Mountain Hop: Music Messaging App with a Soundtrack

adaptive, (Aug 17, 2015)

London-based MSTY is trying to strike a chord with people, touting a first of its kind music messaging service. MSTY claims to have agreements with the major music labels and has launched its free app on iOS and Android mobile devices in 127 countries.

Driver's Seat? CarSpring Innovating On Road to Mobile-first Used-car Marketplace

adaptive, (Aug 17, 2015)

A UK start-up hopes to drive away with a growing share of used car sales. Ella Williamson has a closer look at the upstart’s plans and challenges on the road ahead…

Mobile Digest: Apple aims to revive iPad with enterprise focus

adaptive, (Aug 17, 2015)

Hackers make everyone from carmakers to Google look silly at Def Con and Black Hat USA, as Apple quietly courts enterprise app makers for the iPad. Andrew Tolve reports.

How Wheyhey's detailed customer understanding and social media savvy has transformed their fortunes

Tamsin Oxford, (Aug 17, 2015)

In this case study, we meet the social minds behind Wheyhey, a UK brand that has grown from zero to hero in just three years thanks to a focused brand identity online.

How to build a marketing campaign in a fragmented landscape

Matt Pigott, (Aug 12, 2015)

In an increasingly fragmented marketing arena, where channels split and fray and split again, the marketer’s role in devising a meaningful multichannel campaign–one that takes the customer on a relatable journey, building relationships and securing conversions–is more challenging today than at any time in the history of the role.

Marketers are Under Pressure to Increase Speed. Here's How They're Doing It.

Nick Johnson, (Aug 5, 2015)

In the fourth extract from Nick Johnson's 'The Future of Marketing", he investigates why marketing is under pressure to increase speed - and the four main ways they're doing just that.

XPRIZE for Mobile Apps to Boost Adult Literacy

adaptive, (Aug 3, 2015)

Mobile devices are changing communication in ever greater ways. And as Siegfried Mortkowitz reports, smart devices may soon help illiterate adults read texts and more.

Mobile Digest: Google Glass makes quiet return with enterprise focus

adaptive, (Aug 3, 2015)

Samsung suffers another brutal earnings report, as Google starts floating Google Glass with the developer community. Andrew Tolve reports.

The Democratization of Your Brand

Nick Johnson, (Jul 28, 2015)

Social media has given your customers far more power to dictate the conversation around your brand. Marketers are scrambling to respond.

Open Mobile Media: Etsy, Google, The Weather Company, CBS, TaskRabbit and New York Times: Moving from Web to Mobile-First

adaptive, (Jul 28, 2015)

The 8th annual of the Open Mobile Summit San Francisco 2015 (Nov 9-10th), will bring 500 brands to share what it takes to attract, engage and monetise customers through mobile. Leading the conversation will be those who are already winning with their mobile product and marketing strategy. These include HAVAS, The New York Times, TripAdvisor, Wells Fargo.

How 'Hashing' links connects online and offline customer journeys

Matt Pigott, (Jul 28, 2015)

Long held to be the holy grail of marketing, certain leading brands can now link customer journeys (and targeted marketing) across the online and offline worlds.

Social Customer Service, Part 4: It's Not Just for Huge Brands

Tamsin Oxford, (Jul 26, 2015)

Commencal is putting a spin on social customer service with European flair

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