All Latest Articles

The customer data value exchange: What's in it for them, what's in it for you

David Howell, (Oct 19, 2015)

Data­ literate consumers get better products, services, and experiences. Businesses get more accurate, holistic, and actionable data.

Leveraging Economic Growth: The French Industry Awards in Digital Innovation

Nelsy Rodriguez, (Oct 17, 2015)

Our European correspondent Nelsy Rodriguez gives us the update on Europe's most impressive tech developments across industries.

Quantifying emotion: An interview with Tony Bodoh

Brynn Smith-Raska, (Oct 16, 2015)

"These quants need to watch Pixar’s 'Inside Out.'"

Why the Incite Summit helps to solve Marketing's speed challenge

Nick Johnson, (Oct 14, 2015)

Marketing is changing—fast

How to get consumers to trust you with their data

David Howell, (Oct 13, 2015)

It's not easy, but it's crucial.

Shopping in 2020: a glimpse at the future of retail

Matt Pigott, (Oct 12, 2015)

Smart mirrors, instant shipping, social shopping—it's not science fiction, it's already happening.

An XPRIZE for Bringing Mobile Education to Underserved Children

adaptive, (Oct 12, 2015)

Basic education for children is still an elusive goal for many developing nations, but as Siegfried Mortkowitz reports, XPRIZE has enticed a number of entries to find a mobile solution to help share knowledge and bridge this learning gap.

Sprig’s Wise Dishes on Quality Food Service

adaptive, (Oct 12, 2015)

Sprig promises to deliver delicious meals and an experience that not only creates repeat customers, but also generates new ones through word of mouth.

Hello Sunshine: App Aims to Shine with Better Weather Reports

adaptive, (Oct 12, 2015)

Everyone talks about the weather and now someone is trying to make more accurate, personalized weather forecasts. The Sunshine app recently launched in the US and crowdsources weather data to offer localized, “smart” predictions. Co-founder/CEO Katerina Stroponiati discussed the company’s outlook with OMM’s Robert Gray.

Mobile Digest: Twitter reinvents itself with new Moments feature

adaptive, (Oct 12, 2015)

AT&T and Apple finally roll out Wi-Fi calling, as Twitter debuts a new curation tool aimed at drawing casual or new users to its social media platform. Andrew Tolve reports.

These brands and campaigns inspire marketers to do better marketing

Mark Kersteen, (Oct 9, 2015)

There’s no shortage of excellent marketing being done by brands big and small.

Microsoft's #MakeItHappen campaign grabs attention (and heartstrings) over social

Tamsin Oxford, (Oct 8, 2015)

UGC continues to impress brands with its effectiveness.

Use the voice of the customer to streamline your customer experience

David Howell, (Oct 7, 2015)

Customer data needs to become the foundation for your customer service.

GE Creative Director Andy Goldberg on 'Fallonventions' and going beyond native advertising

Mark Kersteen, (Oct 6, 2015)

The award-winning marketer shares his approach.

The first question you need to answer about consumer data

David Howell, (Oct 5, 2015)

Why should consumers want you to have their data?

This is what marketers are sick of hearing about:

Mark Kersteen, (Oct 2, 2015)

We asked the speakers for Incite Summit: East what talking points have been discussed to death. Do you agree?

5 brands that are reinventing retail

Matt Pigott, (Sep 30, 2015)

Bonobos, Apple, Amazon, eBay, and Rebecca Minkoff are all working to reimagine the seamless shopping experience

Will ad blockers spark a brand journalism revolution?

Matt Pigott, (Sep 29, 2015)

HSBC, AT&T, Red Bull, and Cisco make the case for putting quality content first.

The winners and top trends from e-Commerce Paris 2015

Nelsy Rodriguez, (Sep 28, 2015)

Our European correspondent Nelsy Rodriguez shares her experience at Europe's biggest e-commerce show.

Wearables Watch: Wear Business Is Going

adaptive, (Sep 28, 2015)

The wearables market has been growing steadily for a few years now, but after Apple entered the fray with Watch, mobile businesses have been wrestling with whether it’s the right time to jump onto a new platform. And as Robert Gray writes, most mobile businesses see a need to be on the devices but the functionality for wearables is a work in progress.

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