All Latest Articles

M&C Saatchi Mobile’s DeAngelis Creates Ads for Mobile First & Foremost

adaptive, (Nov 23, 2015)

M&C Saatchi Mobile was founded in 2006, predating the iPhone and proliferation of both handheld devices and apps that have dramatically changed the marketing and advertising landscape.

Can Button Hook More Mobile Commerce Consumer Conversions?

adaptive, (Nov 23, 2015)

As mobile commerce companies are seeking better ways to monetize search and discovery, one startup is angling to improve the conversion rate of turning app visitors into paying customers literally with the touch of its “Button”.

Mobile Digest: Samsung Gear VR first consumer-grade VR device to hit market

adaptive, (Nov 23, 2015)

Square goes public, iPad Pro has charging problems, and virtual reality is a legitimate consumer device. Andrew Tolve reports.

10 (+1) insights from Incite Summit: East

Cara Cummings, (Nov 20, 2015)

Cara Cummings from Fizzl Media shares her top pieces of wisdom from this year's event

How I got my start at Incite (despite knowing nothing about marketing)

Kate Frasca, (Nov 17, 2015)

When I started at Incite Group, almost two and a half years ago, I didn’t know the first thing about marketing

Day Two of Open Mobile Summit USA 2015

adaptive, (Nov 11, 2015)

When Will Mobile Apps Be Smarter than Us?

Day One of Open Mobile Summit USA 2015

adaptive, (Nov 10, 2015)

Challenges and Opportunities in the Move to Mobile-First

Mobile Digest: Google and NYTimes make VR headsets front-page news

adaptive, (Nov 9, 2015)

BlackBerry takes its great white hope — the Priv — live, JP Morgan Chase debuts yet another mobile payment system, as Google plans world domination with its cardboard VR headset. Andrew Tolve reports.

Going Mobile: Web-Based Firms Make Move to Mobile First Part 2

adaptive, (Nov 5, 2015)

Many consumer startups are now designed for the mobile world, with their consumer-facing apps designed for the small screen formats that fit into your pocket or purse. But older tech companies that launched on the web debuted on larger desktop computers with different, and oftentimes greater, functionality.

Is the Writing on the Facebook Wall for Banks?

adaptive, (Nov 4, 2015)

Money is moving through messaging apps, letting consumers send each other money and pay for goods or services. Susan Kuchinskas examines whether money via message is a disruptor for banks or a simply a new channel.

Why customers don't want to share their data (and how to change their minds)

David Howell, (Oct 29, 2015)

Communicating value to consumers is an on-going action that all brands need to be fully engaged with.

Finally understand the entire customer journey

David Howell, (Oct 28, 2015)

Use data gathered across touchpoints to better understand your customers' needs.

Visa's approach to analytics insights: Simple, quantifiable, and actionable.

Brynn Smith-Raska, (Oct 27, 2015)

An interview with Ramkumar Ravichandran

Mobile Digest: YouTube jumps on subscription bandwagon with new service Red

adaptive, (Oct 26, 2015)

Pandora plunges, Google’s new parent company Alphabet soars, as YouTube rolls out a new ad-free subscription service. Andrew Tolve reports.

Going Mobile: Web-Based Firms Make Move to Mobile First

adaptive, (Oct 26, 2015)

While mobile first companies are becoming more commonplace in our smartphone world, legacy Web 1.0 companies and those created before the “iOSphere” and Android apps offered the promise of instant access to consumers have been forced to adapt and change to a mobile marketplace. These older companies were conceived and designed for a desktop web-world.

Shyp Shape: App Dials Up Package Delivery Service

adaptive, (Oct 26, 2015)

Packing and preparing boxes and large envelopes have long presented a tricky proposition for many people, whether it’s logistics or materials. That’s what the folks at Shyp have seized upon as their business opportunity.

Securing brand affinity through bespoke, and unforgettable, customer service: Customer Service Summit 2015

Mark Kersteen, (Oct 23, 2015)

Insights from American Express, Southwest, and Symantec from #CSMCS

Achieve seamless, personalized service across all channels: Customer Service Summit 2015

Mark Kersteen, (Oct 22, 2015)

Insights from Hyatt Hotels, Time Warner Cable, and Conversocial at #CSMCS

Tinsel Targets Female Fashionistas with Stylish Wearables

adaptive, (Oct 22, 2015)

Tech startup Tinsel looks to shine by creating wearables that marry function with fashion-forward form. Founder/CEO Aniyia Williams, who’s just entering her third decade, discusses the challenges of bootstrapping her business and tells OMM’s Robert Gray how she is utilizing her female fashion sense and tech skills to create personal tech products that won’t crimp a woman’s style.

Multicultural marketing: don’t misfire with your next campaign

Matt Pigott, (Oct 21, 2015)

Your audience is more diverse than ever, take care to make marketing that's still relevant.

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