All Latest Articles

Finally understand the entire customer journey

David Howell, (Oct 28, 2015)

Use data gathered across touchpoints to better understand your customers' needs.

Visa's approach to analytics insights: Simple, quantifiable, and actionable.

Brynn Smith-Raska, (Oct 27, 2015)

An interview with Ramkumar Ravichandran

Mobile Digest: YouTube jumps on subscription bandwagon with new service Red

adaptive, (Oct 26, 2015)

Pandora plunges, Google’s new parent company Alphabet soars, as YouTube rolls out a new ad-free subscription service. Andrew Tolve reports.

Going Mobile: Web-Based Firms Make Move to Mobile First

adaptive, (Oct 26, 2015)

While mobile first companies are becoming more commonplace in our smartphone world, legacy Web 1.0 companies and those created before the “iOSphere” and Android apps offered the promise of instant access to consumers have been forced to adapt and change to a mobile marketplace. These older companies were conceived and designed for a desktop web-world.

Shyp Shape: App Dials Up Package Delivery Service

adaptive, (Oct 26, 2015)

Packing and preparing boxes and large envelopes have long presented a tricky proposition for many people, whether it’s logistics or materials. That’s what the folks at Shyp have seized upon as their business opportunity.

Securing brand affinity through bespoke, and unforgettable, customer service: Customer Service Summit 2015

Mark Kersteen, (Oct 23, 2015)

Insights from American Express, Southwest, and Symantec from #CSMCS

Achieve seamless, personalized service across all channels: Customer Service Summit 2015

Mark Kersteen, (Oct 22, 2015)

Insights from Hyatt Hotels, Time Warner Cable, and Conversocial at #CSMCS

Tinsel Targets Female Fashionistas with Stylish Wearables

adaptive, (Oct 22, 2015)

Tech startup Tinsel looks to shine by creating wearables that marry function with fashion-forward form. Founder/CEO Aniyia Williams, who’s just entering her third decade, discusses the challenges of bootstrapping her business and tells OMM’s Robert Gray how she is utilizing her female fashion sense and tech skills to create personal tech products that won’t crimp a woman’s style.

Multicultural marketing: don’t misfire with your next campaign

Matt Pigott, (Oct 21, 2015)

Your audience is more diverse than ever, take care to make marketing that's still relevant.

How brand journalism saved McDonalds' bacon

Matt Pigott, (Oct 20, 2015)

If brand journalism is on the rise, thank McDonald’s for laying its foundations a little more than a decade ago.

The customer data value exchange: What's in it for them, what's in it for you

David Howell, (Oct 19, 2015)

Data­ literate consumers get better products, services, and experiences. Businesses get more accurate, holistic, and actionable data.

Leveraging Economic Growth: The French Industry Awards in Digital Innovation

Nelsy Rodriguez, (Oct 17, 2015)

Our European correspondent Nelsy Rodriguez gives us the update on Europe's most impressive tech developments across industries.

Quantifying emotion: An interview with Tony Bodoh

Brynn Smith-Raska, (Oct 16, 2015)

"These quants need to watch Pixar’s 'Inside Out.'"

Why the Incite Summit helps to solve Marketing's speed challenge

Nick Johnson, (Oct 14, 2015)

Marketing is changing—fast

How to get consumers to trust you with their data

David Howell, (Oct 13, 2015)

It's not easy, but it's crucial.

Shopping in 2020: a glimpse at the future of retail

Matt Pigott, (Oct 12, 2015)

Smart mirrors, instant shipping, social shopping—it's not science fiction, it's already happening.

An XPRIZE for Bringing Mobile Education to Underserved Children

adaptive, (Oct 12, 2015)

Basic education for children is still an elusive goal for many developing nations, but as Siegfried Mortkowitz reports, XPRIZE has enticed a number of entries to find a mobile solution to help share knowledge and bridge this learning gap.

Sprig’s Wise Dishes on Quality Food Service

adaptive, (Oct 12, 2015)

Sprig promises to deliver delicious meals and an experience that not only creates repeat customers, but also generates new ones through word of mouth.

Hello Sunshine: App Aims to Shine with Better Weather Reports

adaptive, (Oct 12, 2015)

Everyone talks about the weather and now someone is trying to make more accurate, personalized weather forecasts. The Sunshine app recently launched in the US and crowdsources weather data to offer localized, “smart” predictions. Co-founder/CEO Katerina Stroponiati discussed the company’s outlook with OMM’s Robert Gray.

Mobile Digest: Twitter reinvents itself with new Moments feature

adaptive, (Oct 12, 2015)

AT&T and Apple finally roll out Wi-Fi calling, as Twitter debuts a new curation tool aimed at drawing casual or new users to its social media platform. Andrew Tolve reports.

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